Film advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Experiential advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

Hi Ads of the World, Think diversity is ruining advertising? You're not alone. A new agency, Doug NYC, just launched in order to provide a white space in the industry. Doug NYC is an all-white, male-led creative agency that believes being homogeneous is genius. The DougNYC.com site, backdropped in calming shades of white, welcomes visitors to the Future of Advertising. A video, “We’re Doug,” asks people to “Believe in the power of sameness.” One image on the site reads, “If great minds think alike, we're the greatest!” Sound backwards and...well, stupid? Doug was created as a parody by L.A. independent agency Dailey, which, since its 2017 buyback from IPG, has consciously tried to hire and promote for diversity. Dailey created the agency to promote its SXSW panel, “How Diversity Became Our Implicit Bias.” As viewers watch it, the site (and video) start to glitch, saying, “The future of advertising is diverse. Get the real answers.” Clicking on the video or the “learn more” button leads to the information page for the panel. Doug NYC is posting once a day on its Instagram page. At the festival, a street team is airdropping digital Doug NYC flyers, geotargeting Instagram posts, and handing out Doug NYC business cards with catchy phrases like “Other shops pale in comparison.” Film advertisement created by Dailey, United States for Doug NYC, within the category: Agency Self-Promo.

MADARAGRAM is the most natural filter in the world created by the brand MÁDARA. It is created so that everyone in the whole wide world can visit a real Northern meadow, experience the moment when nature meets a human and to receive a beautiful picture as a keepsake. It is an opportunity to follow nature day and night and to be a part of it from the very moment you meet. See how MADARAGRAM is created. Visit madaragr.am Digital advertisement created by Dudums and Wrong Digital, Latvia for Madara Cosmetics, within the category: Health.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Digital advertisement created by Thinkmodo, United States for CFG, within the category: Media.

April Fools' Day 2016 Digital advertisement created by Björn Borg, Sweden for Björn Borg, within the category: Fashion.

Canon swaps music stands for synchronized printers in live orchestra performance. Experiential advertisement created by 360i, United States for Canon, within the category: Electronics, Technology.

Called The Brain’s Last Stand, the six-minute film references Kasparov’s notorious 1997 chess game against an AI opponent, when the Grandmaster - considered to be the greatest chess player the world has ever seen - lost to a computer called Deep Blue - so now he can take revenge against a video game. Hearthstone is a strategic card game that has been growing in popularity amongst the gaming community, but many new players feel like there’s a steep learning curve and a high barrier to entry. Film advertisement created by BSSP, United States for Activision Blizzard, within the category: Gaming.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Film advertisement created by Bruckner Yaar Levi, Israel for Migdal, within the category: Finance.

With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world. Experiential advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.

Film advertisement created by Preston Kelly, United States for YMCA, within the category: Recreation, Leisure.

Film advertisement created by EVB, United States for Center for Youth Wellness and Evolution Bureau, within the category: Public Interest, NGO.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

Digital advertisement created by McCann, Spain for Arrels Foundation, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.