Direct advertisement created by JWT, Brazil for Bon Vivant, within the category: Food.

Film advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry. Digital advertisement created by BBDO, Philippines for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

Ambient advertisement created by Langland, United Kingdom for Diabetes UK, within the category: Public Interest, NGO.

The START campaign was developed to address childhood obesity, a growing public health crisis across the Island of Ireland. Whether it’s fending off junk food, curbing screen time or making sure they get enough exercise, raising kids is a daily struggle. We sought to capture this reality and create a world that parents would recognise as their own — from the constant self-talk and inevitable losses to the little wins that feel like huge victories. We wanted every parent who saw the campaign to think, ‘that’s me’, and to feel empowered to go after the one daily win that could start their kids on the way to a healthier life. Film advertisement created by Target McConnells, Ireland for Safefood, within the category: Public Interest, NGO.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Integrated advertisement created by Fields360, Brazil for Conselho Nacional do Ministério Público, within the category: Public Interest, NGO.

Digital advertisement created by Barton F. Graf, United States for Little Caesars, within the category: Food.

This film captures a real and intriguing scene inside the backstage of São Paulo International Motor Show, the biggest auto show in Latin America. When a Mustang arrives, everyone from the staff, including other car brands, stare it open-mouthed. Ford legends are respected, and no one can stay indifferent to them. Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.

An exciting Facebook AR Camera Filter for one of the most fun and playful brands, Toys "R" Us! In this Facebook AR camera filter, users can adorn themselves with 3 types "Geoffrey The Giraffe" looks. They can even tap the dollar sign to unlock a coupon that can be used in stores! Users can try the Toys "R" Us Facebook AR filter here - https://www.facebook.com/fbcameraeffects/tryit/729548880721679. Digital advertisement created by AliveNow, Hong Kong for Toys “R” Us, within the category: Retail Services.

Experiential advertisement created by Verba, Italy for Audi, within the category: Automotive.

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

Digital advertisement created by Circus, United States for Warner Bros. Pictures, within the category: Electronics, Technology.

Integrated advertisement created by Wieden + Kennedy, China for KFC, within the category: Food.

Film advertisement created by Havas, France for Stikbot, within the category: Toys.

Everyone loves BURGER KING®. So why deprive our youngest fans of their own menu? That’s why, after having launched KING JUNIOR for the 4 to 7 year olds, BURGER KING®. launches their new KOOL KING menu for the 8 to 12 year olds. Equally tasty and good, it will please the little ones...and their parents! But when being treated to one depends on a good grade at school, everything becomes complicated... Don’t panic! Everyone knows (and especially parents) that with BURGER KING®, a huge appetite needs to be well fed... The WHOPPER® brand thus stages a new campaign featuring a father and daughter who concoct a funny scheme in order to treat themselves to one… Film advertisement created by Buzzman, France for Burger King, within the category: Food.