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Audio Mix: POP Sound, L.A. Film advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.
Film advertisement created by 180LA, United States for Zumba, within the category: Recreation, Leisure.
Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.
Ambient advertisement created by Volt, Sweden for Sibylla, within the category: Food.
Film advertisement created by Havas, United Kingdom for Heathrow Airport, within the category: Transport.
Film advertisement created by Serviceplan, Germany for Germany Trade & Invest, within the category: Finance.
Film advertisement created by Rosapark, France for ING, within the category: Finance.
Teleflora, the world’s leading floral delivery service, announced the launch of its new Mother’s Day national campaign and a partnership with singer and songwriter Jason Mraz. The company is honoring all sacrifices and fearless acts of love this Mother’s Day with the launch of the “Love Makes a Mom” campaign. The campaign introduces three sixty-second videos featuring fearless moms who earned their title with beautiful displays of love. From a biological mom whose love for her daughter with Down syndrome helped her family thrive, to an Army Veteran who stepped in to raise her younger sister, and an LGBT couple who worked through adversity to raise their beautiful family, the videos show that while motherhood has a different path for each woman, the only prerequisite is love.
What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.
Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.
Ambient advertisement created by Simple, Brazil for Consul, within the category: Electronics, Technology.
Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.
Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.
Digital advertisement created by McCann, Israel for IOCDF, within the category: Public Interest, NGO.
Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.
Christmas gifts can sometimes be stressful. You need to find the perfect gift for each of your family members. A gift that will make them happy. Finding that gift can be a real challenge. But how would you react if you found the perfect Christmas gift and there is a mistake during the gift exchange? That's the embarrassing situation that our family has gotten themselves into during Christmas night in this Disneyland Paris advert created by ad agency BETC Paris. Film advertisement created by BETC, France for Disneyland Paris, within the category: Hospitality, Tourism.
Film advertisement created by The Vault, United States for ESPN, within the category: Media.
Here is how it worked: The museum's top masterpieces were reproduced in giant frames and placed along the highway. For each artwork, a special FM jammer powered by solar panels was installed. When drivers approached a billboard, the FM transmitter synchronized the car radios, triggering the Louvre Abu Dhabi museum audio guide. Instantly, a story about the art piece would broadcast through their speakers. Outdoor advertisement created by TBWA, United Arab Emirates for Louvre Abu Dhabi, within the category: Recreation, Leisure.
Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.