The Forest Bank is a NGO that protects wild forests in Argentina. By giving 10 dollars per month, people can become the guard keeper of 10 square meters of forest. They can follow up their selected area through the web site's map and the NGO labels a space in the map with their name together with a wooden stick placed in the actual spot. Digital advertisement created by JWT, Argentina for The Forest Bank, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Australia for RID, within the category: Health.

Film advertisement created by Karmarama, United Kingdom for B, within the category: Finance.

Ambient advertisement created by Wunderman, United Arab Emirates for Charicycles, within the category: Recreation, Leisure.

Ambient advertisement created by Ogilvy, Chad for Volkswagen, within the category: Automotive.

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

Digital advertisement created by Redbit Pictures, Taiwan for MSI, within the category: Gaming.

This video launched the Dove Self Esteem Fund "Women Who Should be Famous" program in the US and Canada. Digital advertisement created by Ogilvy, Canada for Dove, within the category: Health.

Digital advertisement created by McCann, Thailand for KBank, within the category: Finance.

Film advertisement created by Dojo115, South Africa for Sonovision Studios, within the category: Professional Services.

Digital advertisement created by Leo Burnett, Brazil for Brazilian Association of Organ Transplant, within the category: Public Interest, NGO.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

RIMI is one of the biggest supermarket chains in Lithuania. Film advertisement created by McCann, Lithuania for RIMI, within the category: Retail Services.

For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/ Additional credits: Original Music: http://www.krop.com/tomerbiran/ Film advertisement created by Saatchi & Saatchi, Israel for The Impossible Brief, within the category: Public Interest, NGO.

Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Film advertisement created by Publicis, Romania for Sanofi, within the category: Pharmaceutical.

Film advertisement created by VCCP, United Kingdom for Royal London, within the category: Finance.

Digital advertisement created by MOFILM, United States for PlayStation, within the category: Electronics, Technology.

Film advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.