To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Director of Integrated Production, Producer: Jen Mete Performed by: Choir!Choir!Choir! Digital advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

Executive Producer: S.T. Fah Ambient advertisement created by Creative Juice, Malaysia for Expedia, within the category: Professional Services.

Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

Queen Rules, an initiative created by FCB Inferno, challenges people everywhere to change how they think and play by switching the rankings of the King and Queen cards. This simple, yet powerful, idea is one way of sparking conversation around the unconscious gender bias that surrounds us – because sometimes the bias we don’t see, is as damaging as the bias we do. For examples of how to play, and which games work with Queen Rules, visit queenrulesproject.com or join the conversation with #QueenRules. All profits go to @HeForShe in support of gender equality.

Dads across the world are in a constant battle for their children’s time and attention. With Father’s Day approaching, many kids would rather spend the day in their rooms, or their basements, faces glued to their phones, tablets, and laptops, with dad nowhere to be found. But this Father’s Day will be different, thanks to TieFi. TieFi, developed by Toronto advertising agency Grip Limited, is a wearable WiFi hotspot that captures a home’s WiFi network and limits the strength and range of the signal to just over 10 feet. The hotspot, which is built into the customary Father’s Day gift of a tie, can then only be accessed by users within that 10 foot radius. “Technology, ironically, has made us more disconnected”, David Chiavegato, a founding partner at Grip Limited, explained. “We’ve found a way to use cutting edge techn that will actually require your kids to be in the same room as you”. Rather than a Kickstarter or mass production approach, TieFi’s plans and code have been open sourced at TieFi.ca. This, according to Grip Limited, is to allow the largest number of dads possible to enjoy their children’s company this Father’s Day. “They simply need to follow the assembly and programming instructions featured on the site to be able to spend time with their kids”, said Chiavegato. “Or, you know, just play a game of catch. Or just speak to them. I guess that would work too”, he added. Digital advertisement created by Grip Limited, Canada for Grip Limited, within the category: Agency Self-Promo.

Film advertisement created by Supermoon, United States for CustomInk, within the category: Professional Services.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Experiential advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Film advertisement created by Wonderhood Studios, United Kingdom for Sumup, within the category: Finance.

Film advertisement created by St Luke’s, United Kingdom for Zilch, within the category: Electronics, Technology.

In the financial jungle you are an easy target for fast loans, tempting offers and complex terms. In the financial jungle you need a reliable guide, that will help you not to get lost. Film advertisement created by Weekend, Latvia for WestKredit, within the category: Finance.

Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.

Film advertisement created by Grey, Thailand for Bar-B-Q Plaza, within the category: Food.

AFEF is a french association of hepatologists. The association want to raise awareness about hepatitis C, a virus which sneakily destroys livers, but that has no symptom. It is called a silent disease. A silent disease that can now be cured in a matter of weeks. So we decided to make noise. A lot of noise, to break this dangerous silence, and encourage people to get tested and cured. Film advertisement created by Addiction Agency, France for AFEF, within the category: Public Interest, NGO.

Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.

Called The Brain’s Last Stand, the six-minute film references Kasparov’s notorious 1997 chess game against an AI opponent, when the Grandmaster - considered to be the greatest chess player the world has ever seen - lost to a computer called Deep Blue - so now he can take revenge against a video game. Hearthstone is a strategic card game that has been growing in popularity amongst the gaming community, but many new players feel like there’s a steep learning curve and a high barrier to entry. Film advertisement created by BSSP, United States for Activision Blizzard, within the category: Gaming.