A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving. Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences. Film advertisement created by 20Something, Belgium for Road Safety Agency, within the category: Public Interest, NGO.

Digital advertisement created by Tiky Adv, Italy for Tiky Adv, within the category: Agency Self-Promo.

Senior Business Affairs Manager: Julie Petruzzo Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.

Digital advertisement created by Yard, United States for John Varvatos, within the category: Fashion.

A night club, a fast-food, a hair salon… A kitchen is now way more than a kitchen. Film advertisement created by Matter of Mind, France for Cuisinella, within the category: Food.

Being a driver is more than hauling something from A to B, it’s about being part of each community you drive through. It's about a different kind of corner office. It's about prairie sunrises, snow-capped mountains, and meeting people out on the road. It's about challenge and adventure and staying true to yourself. You become a driver, because that’s who you are and how you define success. Film advertisement created by Haste Post Haste, Canada for Westcan Bulk Transport, within the category: Transport.

Film advertisement created by Ogilvy, Argentina for Schneider, within the category: Alcoholic Drinks.

Film advertisement created by 72andSunny, United States for Cheerios, within the category: Food.

The world’s very first Oceanic Plasticarium is literally bringing plastic soup to the people. The glass cube is a brand new museum piece, which contains 2,700 liters (713 gallons) of plastic soup, sampled directly from the Pacific Ocean, brought to the Institutes founded to educate people about the history of mankind and nature. Filling in a crucial – but missing - part of history. “People often see plastic waste as such an overpowering problem, that feels like it’s too big to do anything about. Our goal with this project is to change that. We are encouraging everyone to take ownership. Plastic soup is something we have created together, and we’re all part of both the problem and the solution. By altering our behavior, together we can make single-use plastics a thing of the past. Our aim is to banish plastic soup to the history books. So that in the future, the only place you will ever be able to see it will be in museums like the Tropenmuseum,” says Merijn Everaarts, founder of Dopper and initiator of the Oceanic Plasticarium.

Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world). To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden. Film advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.

Film advertisement created by BSSP, United States for NBA 2K, within the category: Gaming.

Digital advertisement created by Publicis, Israel for Nestea, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Welcome back the sight- Facebook application that builds connection between glasses donors and receivers. The first time of being giver and receiver in return. Outdoor advertisement created by JWT, Thailand for Top Charoen Optical, within the category: Health.

Ambient advertisement created by Rethink, Canada for Orkin, within the category: House, Garden.

Ambient advertisement created by Grey, Poland for IKEA, within the category: House, Garden.

Oskar Blues wanted to extend their culture into the SOB brand they were launching by bringing their true authenticity and voice forward. The need to distance themselves from the big beer companies, who use identical language to present their brands, provided SOB the ability to carve their own niche in the alcohol space. Film advertisement created by Agency Squid, United States for Oskar Blues, within the category: Alcoholic Drinks.