Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.

Ambient advertisement created by Voskhod, Russia for znak.com, within the category: Media.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

In Uzbekistan, the majority of the population that have employment problems, leave the country to work abroad so that they can earn money for their families. There are different ways how migrants can send money to their relatives. However, almost all of them are inconvenient as each payment system has functional limitations. As a result, when it comes to payment and other money-related operations, people are forced to use different applications for different needs. Oson is the only application that provides all those required features and can be conveniently used by both sides: a person living in Uzbekistan and the one abroad. People do not know about the existence of such opportunities because they already have accepted the fact that limitations and restrictions are a common occasion in Uzbekistan. They face them their whole life - from childhood to adulthood: within the family, at school, at work, in personal and social relationships. Artificial restrictions are created constantly and tell: you can’t have your own opinion, you can’t stand out, you can’t apply for your dream job… The idea: For people who used to face restrictions all their lives, Oson is a mobile application that removes barriers. Film advertisement created by Lokals, Uzbekistan for Oson, within the category: Electronics, Technology.

Digital advertisement created by The Gild, United Kingdom for Molton Brown, within the category: Health.

Film advertisement created by Wieden + Kennedy, United Kingdom for Three, within the category: Electronics, Technology.

What if New York mayor Rudy Giuliani was on twitter September 11th 2001? Additional credits: Web Producer: Benjamin Aker Digital advertisement created by FRANK., Norway for FRANK., within the category: Agency Self-Promo.

Digital advertisement created by Zaraguza, Slovakia for Semtex, within the category: Non-Alcoholic Drinks.

Harry Rosen has been tailoring men’s suits since 1954. And now the brand is making a slight alteration to its name. This Monday morning, people across Canada woke up to a peculiar site. After 67 years, Canada’s iconic luxury menswear retailer, Harry Rosen, had suddenly changed their name to ‘Hairy Rosen’. The signage on their flagship store in Downtown Toronto had been changed, as well as on their website, all social channels, and even employee email signatures. Canadians took to social media to express their confusion and to notify Harry Rosen that their signage has been misspelt. The sudden name change is part of the menswear retailer’s launch of premium men’s grooming products. Following up the temporary name change is a content series entitled ‘Different Strokes,’ that aims to change the conversation around men’s grooming. The series features six men from different cultural and professional backgrounds discussing a topic that men don’t often talk about: their personal grooming routine. The series features men who are role models on the public stage and in their communities, including Justin Bieber and Ariana Grande guitarist Dan Kanter, TV host Joey Salmingo, and Indigenous educator Michael Solomon, among others. Each story reveals the different ways men groom: from the empowerment that comes with deciding to shave your head to the cultural significance of long hair for First Nations men. Integrated advertisement created by Zulu Alpha Kilo, Canada for Harry Rosen, within the categories: Beauty, Fashion, Retail Services.

Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Film advertisement created by Zavalita, Peru for Mibanco, within the category: Finance.

Digital advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.