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ORACLE UK & Israel wanted to explore human creativity through technological innovation and what better to do so than to create an Artificial Intelligence Eurovision song that celebrates 7 decades of this melodramatic, kitschy & campy song competition. The project team fed hundreds of Eurovision songs – melodies and lyrics – into a neuron network. Then, algorithms produced thousands of new tunes and lines of verse, from which a few musical units were carefully selected and “welded” into a song. The result is a Eurovision song that comprised entirely of material written and composed by Artificial Intelligence, titled "Blue Jeans & Bloody Tears". A duet on disillusioned love between man and machine, that became the Eurovision unofficial anthem of 2019. Because this year's Eurovision has been hosted by Israel for the 4th time, we reached out to legendary singer Izhar Cohen (Israel's first Eurovision winner, 1978) and musical producer Avshalom Ariel (Israel's 4th Eurovision winner, 2018) to take part in this hilarious, weird and catchy outcome. Experiential advertisement created by Allenby, Israel for Oracle Innovation, within the category: Electronics, Technology.
Digital advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Food.
Film advertisement created by Buzzman, France for OUIBUS, within the category: Transport.
Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.
Post Producer: Amy Richardson Flame: Hugo Saunders Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
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