Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more. Content advertisement created by McCann, Spain for Santander, within the category: Finance.

Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new SNICKERS® ad – but not as you've seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, amidst a rap battle, when he's lost his edge due to hunger. Film advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Digital advertisement created by Isobar, France for Mini, within the category: Automotive.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by Lowe, Spain for Scrabble, within the category: Gaming.

Ambient advertisement created by Grey, Brazil for Reclame Aqui, within the category: Public Interest, NGO.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

The three spots feature people enjoying the canned Rose, Pinot Grigio, Bubbles, and Red Blend wines in the same ways people typically enjoy beer. The title “Winseki” spot features friends Facetiming, swapping “Wazzup” for “Wineskiiii, “River” takes on Busch’s classic trope of man versus nature, showing a woman pulling not beer, but a 14 Hands canned wine out of the river, drawing the attention of a curious grizzly bear, and “A New Beach” spoofs Corona’s beach spot, by showing that it’s easier to crack open a can of 14 Hands than it is to open a bottled beer. Film advertisement created by Copacino+Fujikado, United States for 14 Hands, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by GPYR, Australia for Danone, within the category: Food.

Digital advertisement created by Grey, Brazil for Green Nation, within the category: Public Interest, NGO.

To highlight Air Canada’s commitment to customer service excellence and its award-winning business class as voted by Skytrax, we developed a new integrated campaign focused on the business traveller’s journey. The hero piece is a 60-second video that captures Air Canada’s commitment to fly every mile in their customer’s shoes by showing the seamless end-to-end experience of business travellers, from priority services and exclusive lounge access to onboard customer service excellence. Film advertisement created by FCB, Canada for Air Canada, within the category: Transport.

Digital advertisement created by Twiga, Russia for The Russian Aid Fund, within the category: Public Interest, NGO.

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day. With this in mind, Uber Canada in partnership with MADD Canada are launching a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving. The partnership campaign kicks off with the unveiling of a public service announcement, created by Zulu Alpha Kilo. With its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. The spot follows a mother who’s lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son. MADD Canada reminds viewers to make a responsible choice. Film advertisement created by Zulu Alpha Kilo, Canada for Uber, within the category: Public Interest, NGO.

Film advertisement created by Yello, Azerbaijan for Fiber, within the category: House, Garden.

Film advertisement created by Dare, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge. Digital advertisement created by Cuca Escola de Criativos, Brazil for Oi, within the category: Electronics, Technology.

Digital advertisement created by Creative Energy, United States for House-Autry Mills, within the category: Food.