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We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.
Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.
Data shows that searches for the terms “MILF” and “Mom” have risen almost 20% in the US in the last year and that's why xHamster, one of the most popular adult sites in the world, is launching #MomsBeforeMILFs this Sunday. “It’s Mother’s Day! Go call your mom, ok? MILFs can wait" will read on the pop-up message that users will find when they click on this extremely searched category. Digital advertisement created by Mad, United States for xHamster, within the category: Media.
Film advertisement created by GYK Antler, United States for Visit New Hampshire, within the categories: Hospitality, Tourism, Media.
There are few things more associated with Swedish traditions than O.P Anderson aquavit. And it’s been consumed exactly the same for the past 127 years. Neat. Now, more than a century after it was first bottled, O.P. Anderson has decided to break into the cocktail category, a decision that of course upsets the traditionalists, which can be seen in the new campaign ”127 years of hard work. In a cocktail?” Film advertisement created by Uncle Unicorn, Sweden for O.P. Anderson, within the category: Alcoholic Drinks.
Ambient advertisement created by Soul Pancake, United States for Purina, within the category: House, Garden.
ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.
Film advertisement created by BETC, France for Bouygues Telecom, within the category: Electronics, Technology.
Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people's lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers. Digital advertisement created by Wieden + Kennedy, Brazil for Sprite, within the category: Non-Alcoholic Drinks.
Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.
As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids’ tastes. So that is why ALDI and BMF, in conjunction with the HealthyKids Association, came up with the ALDI Lunchbox Initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week’s worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children in lunchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don’t) like. See the app here: www.aldi.com.au/lunchbox Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.
Visit Seattle wanted to take their drive to create entertainment-based content into another entertainment-centric environment that also reflected the spirit of the city: the Independent Spirit Awards. Rather than just ‘sponsor’ this event, we created the Seattle Story Award that is awarded to a filmmaker that embodies the Seattle spirit. On January 6, this Award was presented to Matty Brown at the ISA Nominee Brunch on January 6 in LA. Matty exhibited the innovation, diversity and uniqueness of vision; while having a history of transforming perspectives through rich stories that was synergistic with Seattle’s own DNA. As recognized by the Film Independent Nominating Committee: Alongside a plethora of highly talented and fantastically creative storytellers considered for this award, The Seattle Story Award Committee is excited to champion one filmmaker in particular whose background, vision, and diversity of style and subjects exemplifies not only the independent spirit of filmmaking in the world abound, but more enigmatically that which is found in and fostered by the city of Seattle, Washington. We are excited to support this emerging voice and thereby the Seattle filmmaking community with this opportunity. Matty’s film complements Visit Seattle’s branded content series Dear Seattle, produced in collaboration with SundanceTV and IFC and includes #LoveLettersToSeattle from filmmakers such as Dave Grohl, Megan Griffiths, Josh Taft and JJ Augustavo. Film advertisement created by PB&, United States for Visit Seattle, within the category: Hospitality, Tourism.
Film advertisement created by Pitch, United States for The Bar Method, within the category: Health.
Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again. Direct advertisement created by GOVT, Singapore for Adrian Tan, within the category: Professional Services.
Film advertisement created by DDB, United Kingdom for VO5, within the category: Beauty.
Film advertisement created by DDB, Singapore for StarHub, within the category: Electronics, Technology.
Digital advertisement created by Quai Des Orfèvres, France for Porsche, within the category: Automotive.