4 chilean women die every day because of breast cancer, the easiest detectable cancer. The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem. This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives. Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Decide whether the car accident victim will be rescued or not. An interactive video about why you need to make a way for an ambulance, police and fire brigade. The campaign co-created a movement that led to the adoption of a law requiring drivers to give way to ambulances. The emergency corridor has been mandatory in Poland since 6 December. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for Ministry of Infrastructure Poland, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

There's a reason we all need car insurance. And now, there's one more reason to choose Allianz. It's the comprehensive car insurance that gives you roadside assistance after the first year at no extra cost. You'll be OK with Allianz. Film advertisement created by MercerBell, Australia for Allianz, within the category: Finance.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

Film advertisement created by Will Creative, Canada for BC Children’s Hospital, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for SBT, within the category: Media.

The campaign’s centerpiece – a TV commercial directed and produced by actor and outdoorsman, Jason Momoa – honors Carhartt’s 128-year heritage and ever-growing legacy as a brand fit to tackle all that Mother Nature can deliver.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Film advertisement created by Envoy, United States for Alcatel, within the category: Electronics, Technology.

How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.

Friendships forged over a bag of Eta chips are so powerful, you’ll be willing to skim, well, anything. Film advertisement created by BBDO, New Zealand for Eta, within the category: Confectionery, Snacks.

Digital advertisement created by Saatchi & Saatchi, Israel for Or Yarok, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Film advertisement created by TBWA, United States for Conservation International, within the category: Public Interest, NGO.