Digital advertisement created by Thinkmodo, United States for The Humpy Awards, within the category: Professional Services.

Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Sound Design/Mix Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.

Ambient advertisement created by Ogilvy, India for CEAT, within the category: Automotive.

Film advertisement created by Electricbrandy, Norway for Anton Sport, within the category: Recreation, Leisure.

Decide whether the car accident victim will be rescued or not. An interactive video about why you need to make a way for an ambulance, police and fire brigade. The campaign co-created a movement that led to the adoption of a law requiring drivers to give way to ambulances. The emergency corridor has been mandatory in Poland since 6 December. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for Ministry of Infrastructure Poland, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

How do we show that Ford Predictive Technologies help people to drive by predicting the unpredictable? Digital advertisement created by GTB, France for Ford, within the category: Automotive.

Film advertisement created by Will Creative, Canada for BC Children’s Hospital, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Film advertisement created by 360i, United States for Absolut, within the category: Alcoholic Drinks.

With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost 2 hours every day just to go and come back from work. Not to mention the pollution produced by so many cars and buses. In recent years, cycling has proved to be an important element in solve this issue, especially with more bicycle paths and population awareness. But the geographic question is still a handicap for actual and potential cyclists, since at least 30% of the streets in São Paulo have ups and downs, some of them reaching incredible 45 degrees of inclination. Helping to solve the problem, E-Moving, one of the leading Brazilian companies focused on urban mobility through electric bikes, announces the "Steep Discount" project. Using topography information, the company is offering large discounts for the purchase of energy-using bicycles to make it easier to tackle the steepest climbs in the city. The idea, the strategy and the execution are from the Tribal São Paulo agency, encouraging people to use the bike more as a displacement option. Digital advertisement created by Tribal, Brazil for E-Moving, within the category: Automotive.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.