Outdoor advertisement created by Publicis, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.

Digital advertisement created by Orson, Costa Rica for Romaly Movie Distributor, within the category: Public Interest, NGO.

Pro wrestling legend Hulk Hogan pranks fans at Madame Tussauds Orlando in a video stunt to garner press for the attraction. Experiential advertisement created by &Barr, United States for Madame Tussauds, within the category: Recreation, Leisure.

Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011. Digital advertisement created by Y&R, Israel for Latet, within the category: Public Interest, NGO.

-Challenge to Create New Flower Gift- By Using The World's First Memory and Scent Matching Technology. One Flowershop Brand Hopes to Revitalize The Slumping Flower Market. Experiential advertisement created by Dentsu, Japan for Les mille feuilles de liberte, within the category: Professional Services.

Digital advertisement created by Ace:Daytons Communications, Singapore for Zoff, within the category: Personal Accessories.

New experiment of Red Balloon, to show Brazilian kids can speak English better than native speaker celebrities on Twitter! Red Balloon, the leading English School for Kids in Brazil, did it with 8 to 13-year-old students checking their favorite celebrities' tweets. Digital advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.

In China, the PM 2.5 AQI levels are broadcasted every day and often falls to unhealthy levels. While the figures are worrying, we asked ourselves what we could do to make monitoring the levels less distressing and more entertaining? So we collaborated with Kobayashi Pharmaceutical (a famous fog mask maker) and gamify this behavior to create The World’s First RM2.5 Entertainment; Air Pollution Discount. The idea is very simple: the higher the AQI levels, the greater the mask discounts! The discounts are determined based on your location around China, and you get them when you access the mobile site with your smartphone. Hence, when the AQI levels change every hour, you get different mask discounts all over China! URL: http://kobayashi.shaoshengweb.com/index.html Digital advertisement created by Dentsu, Japan for Kobayashi, within the category: Pharmaceutical.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Stanfield's is raising awareness and money for below-the-waist cancer research with their latest experiential event: #StreakWeek. They’ve brought back testicular cancer survivor, Mark McIntyre, and for an entire week, Mark is going streaking in public all across the country in his Stanfield’s underwear, and he’s asking Canadians to join him. Digital advertisement created by John St, Canada for Stanfield's, within the category: Fashion.

To Live Mas Fina, is to live life in an extraordinary way. On June 14th, 2013 in Montreal, Canada, we gave 1,000 L of paint to a group of Mas Fina thrill-seekers. And this is how it turned out. Ambient advertisement created by Tank, Canada for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.

Help Parkinson’s patients with their fine motor skills and let them handwrite your text messages on a card. Do the Write thing for Parkinson and for everyone you love. Ambient advertisement created by BBDO, Belgium for Vlaamse Parkinson Liga, within the category: Public Interest, NGO.

Digital advertisement created by FCB, Germany for Philharmoniker Hamburg, within the category: Recreation, Leisure.

Audio advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

Film advertisement created by Oakwood, United Kingdom for K'Nex, within the category: Gaming.