Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Digital advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Russia for M&C Saatchi, within the category: Agency Self-Promo.

Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country. Experiential advertisement created by X, Bangladesh for Robi, within the category: Electronics, Technology.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.

Campagne 2018

4 chilean women die every day because of breast cancer, the easiest detectable cancer. The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem. This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives. Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Decide whether the car accident victim will be rescued or not. An interactive video about why you need to make a way for an ambulance, police and fire brigade. The campaign co-created a movement that led to the adoption of a law requiring drivers to give way to ambulances. The emergency corridor has been mandatory in Poland since 6 December. Digital advertisement created by FKS Fabryka Komunikacji Społecznej, Poland for Ministry of Infrastructure Poland, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Experiential advertisement created by SEK, Finland for HopLop, within the category: Recreation, Leisure.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

Film advertisement created by Will Creative, Canada for BC Children’s Hospital, within the category: Public Interest, NGO.

In a video released today on YouTube, SoFi made that moment of relief from student debt a grand occasion for one Midwestern woman. The company surprised Candice, a SoFi member who had refinanced her student debt, with an epic surprise “debt graduation” ceremony with friends, family, and some unconventional surprises planned by the company, together with production and entertainment studio Genpop.

Digital advertisement created by Publicis, Brazil for SBT, within the category: Media.

The campaign’s centerpiece – a TV commercial directed and produced by actor and outdoorsman, Jason Momoa – honors Carhartt’s 128-year heritage and ever-growing legacy as a brand fit to tackle all that Mother Nature can deliver.