Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Non-Alcoholic Drinks.

A live performance where the musician only plays when someone takes one paper saying "Play for Me". The culture is not dead in Guimarães. Ambient advertisement created by P’ro Mercado, Portugal for Guimarães, within the category: Transport.

Ambient advertisement created by Leavingstone, Georgia for Old Irish, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, United States for Anti-Defamation League, within the category: Public Interest, NGO.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Film advertisement created by VML, United States for Kashi, within the category: Confectionery, Snacks.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Directed by Miki Magasiva at Curious in Auckland, this three-minute air safety clip for Air New Zealand is the number 1 most viewed video on YouTube in Australia and New Zealand, number 2 in the US and a staggering number 4 worldwide. Film advertisement created by .99, Australia for Air New Zealand, within the category: Transport.

Film advertisement created by Havas, France for Nicolas Hulot Foundation, within the category: Public Interest, NGO.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Janet 45, within the category: Public Interest, NGO.

Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.

Film advertisement created by Grey, United Kingdom for Very, within the category: Retail Services.

Direct advertisement created by BETC, France for Superloto, within the category: Gaming.

When it comes to driving after a few casual drinks, can someone really know their limit, or are they merely basing that decision on a guess? In a push to encourage personal breathalyzer use, Amélie and CDOT put the integrity of such guessing to question. We filmed an on-field stunt during a professional baseball game called Ballpark Guess, where we asked the stadium to guess whether a fan was sober enough to drive based on what he had to eat and drink during the game. We then live-tested that guess with a personal BACtrack breathalyzer. And the ballpark guessed wrong. Fans then stepped up and put their own BAC guesses to the test, with similar results. Ultimately, we demonstrated the value of knowing one’s BAC to an entire ballpark, and beyond. We subsequently created a video of the stunt, and used traditional media like billboards and bus queens to push the message Before You Go, Know. Integrated advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.