Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. The all-new Ultimate Millions Scratchers ticket has a top prize of $3.5 million and over 160,000 prizes ranging from $100 to $100,000. Sit back, relax and let good ol' Windfall Willie tell you a tale of how to play the latest game from the Arizona Lottery. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Content advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

Film advertisement created by Taxi, United States for Applegate Farms, within the category: Food.

Heineken is the official sponsor of UEFA, and each year runs a global campaign. Unfortunately, Israel has strict advertising restrictions that prevents displaying alcohol alongside people in ads. We had to find a way to overcome the restrictions, disrupt the media landscape, and own the Champions League game night. The experiential campaign "An Unmissable moment" tapped into the global campaign starring football stars Pirlo and Del Piero and gave fans a lifetime opportinity to meet them in person for a game night watching. With almost 3 Million Shekels earned media, "An Unmissable moment" became one of the most talked-about Israeli campaigns of the year. And for the first time in the Israeli market, Heineken became the leading beer brand in top of mind awareness with a 24.2% share.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for The National Lottery, within the category: Gambling.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Entrepreneurs made the world convenient for people. We made the world convenient for business. Tochka. Bank for entrepreneurs. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Planning Director: Hila Tamir Planner: Zohar Reznik Film advertisement created by Y&R, Israel for Orange, within the category: Media.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

Film advertisement created by BBDO, United States for Lowe's, within the category: Retail Services.

Digital advertisement created by AgencyRx, United States for AgencyRx, within the category: Agency Self-Promo.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

The Visit Singapore Facebook AR Filter helps tourists discover trendy party spots in Singapore, it transports them to these locations with augmented reality! Users can take selfies, record videos, of themselves and their friends all while wearing fun props that are part of each location’s vibe. With classy music accompanying each location and fun 3D elements, it truly brings out the feel of these unique party destinations in the city. Users can access this fun Facebook AR experience for Visit Singapore here - https://www.facebook.com/fbcameraeffects/tryit/500645430443512. This Facebook Augmented Reality Camera Filter was built by digital and creative tech agency, alivenow - https://www.alivenow.in/FacebookARfilters Digital advertisement created by AliveNow, Singapore for Singapore Tourism, within the category: Hospitality, Tourism.