To jump start the development of the future generation of creatives, the four leading independent Dutch advertising agencies Achtung!, Dawn, Natwerk, and Sue decided to set up the first real traineeship program in the Netherlands: Uncommon. It is the first program of its kind with the clear aim to develop high-calibre advertising talent with experience across a wide range of disciplines. The challenges brands face nowadays can’t to be solved with creative communications alone. The depth of solutions that are expected from agencies need a new breed of creatives. They require digital natives who understand brands, storytellers who embrace innovation, strategists who are creative, and creatives who approach challenges with a start-up mentality. The program is comprised of four three-month rotations through each agency. Digital advertisement created by Achtung!, Netherlands for Uncommon, within the category: Professional Services.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Ambient advertisement created by Interactive Solutions, Poland for Casa Mariol, within the category: Alcoholic Drinks.

The 'Game On' campaign was a prelude to the start of the football season.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Digital advertisement created by Olson, United States for Belize Tourism Board, within the category: Hospitality, Tourism.

Film advertisement created by BBDO, United States for SAP Concur, within the category: Finance.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Film advertisement created by BETC, France for Carte Noire, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Ideas MCW, Costa Rica for Staedtler, within the category: House, Garden.

Director: Jan Macierewicz


Digital advertisement created by Ecaliptoos, Israel for Fattal, within the category: Transport.

Ambient advertisement created by FIC, Brazil for Fox Sports, within the category: Media.

Film advertisement created by Cavalry, United States for Coors, within the category: Alcoholic Drinks.

Co-produced by PES Film/Stoopid Buddy Stoodios/RESET Film advertisement created by KesselsKramer, United States for CitizenM, within the category: Transport.

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.

Outdoor advertisement created by Brave, United Kingdom for Nouvelle, within the category: House, Garden.

Film advertisement created by Cavalry, United States for Coors, within the category: Alcoholic Drinks.

Film advertisement created by Mono, United States for Honeywell, within the category: Electronics, Technology.