What if Blue Light from an Ad could help NYC trees grow? These specialized digital billboards emit colored light to promote plant growth, chlorophyll absorption and photosynthesis. They will run during November at bus shelters and LinkNYC screens across Manhattan, Queens, and the Bronx. Locations were selected based on their proximity to green space and vegetation. Each digital advertisement will include the following tagline: “What if blue light from an ad could help NYC stay green?” The messaging is expected to be viewed over 22 million times. The digital activation is part of a larger six-week campaign to highlight HSBC’s key themes: sustainable infrastructure, future of cities, climate tech and commitment to sustainability. Experiential advertisement created by Wunderman Thompson, United States for HSBC, within the category: Finance.

Film advertisement created by FCB, China for Chips Ahoy, within the category: Confectionery, Snacks.

In the Egyptian Culture, "full of slaps" means that life is not going very well for you financially. The ad turns the insight into reality. Several people are put into situations that escalate to lead to needing more money. Film advertisement created by everyone, Egypt for MoneyFellows, within the category: Finance.

DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM Film advertisement created by TracyLocke, United States for Consumer Healthcare Products Association, within the category: Health.

ATG is the leading horse racing association in Sweden and well known for their high delivery of big wins. In previous ads horses have been singing different songs saluting winners. In this ad the horses on a farm are speculating on who let the dog out symbolizing wins. Film advertisement created by The North Alliance, Sweden for ATG, within the category: Gambling.

Digital advertisement created by Westerdals School of Communication, Norway for Apple, within the category: Electronics, Technology.

Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

To help combat fake news circulating in social media, the Australian Associated Press (AAP) needed to teach Aussies how to spot misinformation. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, this strategically retargeted content campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from online news outlets including The Guardian. Film advertisement created by IPG, Australia for Facebook, within the category: Media.

STAMMA, the British Stammering Association, marks International Stammering Awareness Day with the launch of a petition and supporting film calling for people who stammer to be visibly and authentically portrayed in the media. The comical film, Not Just One Day, follows the inner monologue of someone who doesn’t really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides a focused and actionable change. Film advertisement created by VMLY&R, United Kingdom for Stamma, within the category: Public Interest, NGO.

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Even today, during summer, social media is full of topless bias: hate comments, harassment, Instagram's censorship... To fight against this, GC Aesthetics created The Boobstickers: Instagram stickers to protest against Instagram’s censorship and other forms of topless bias. Digital advertisement created by be sweet, Spain for GC Aesthetics, within the category: Beauty.

Embarking on an ambitious journey to become the go-to brand for today's and tomorrow's families, 'Roommates wanted' is the latest campaign from premium children's furniture brand Stokke in collaboration with B-Reel. Based on the insight that having a child is like inviting a new roommate into your home, the campaign portrays the emotional roller coaster of family life through a play on the format of 'roommate wanted'-ads. Led by a series of authentic and playful films together with other assets, this 360° campaign is designed to meet audiences in every touchpoint with warmth, humor and relatability, while illustrating how the brand supports families of today every step of the way. Integrated advertisement created by B-Reel, Sweden for Stokke, within the category: Retail Services.

Film advertisement created by Brave, United Kingdom for Xylem, within the categories: Industrial, Agriculture, Public Interest, NGO.

Star Alliance, the world’s biggest airline alliance, which includes the likes of Lufthansa, United and Singapore Airlines as some of their members, has released its latest brand campaign launching with a hero film that celebrates connecting the world once again. The campaign celebrates Star Alliance’s 26 member carriers’ ability to bring the world back together again, highlighting the relationships of friends, family and loved ones that we have so badly missed over the last 18 months. The brand film captures multiple occasions of that raw emotion people feel when they finally get to see each other, one connection at a time. The campaign will run globally in press, digital and social channels, and airport placements. Integrated advertisement created by Atomic, United Kingdom for Star Alliance, within the categories: Hospitality, Tourism, Transport.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Department Of Health, within the category: Health.

Film advertisement created by Pong.land, Denmark for Rose Chicken, within the category: Food.

Is it possible to create classical music with the use of a gamer’s unique skills? That’s what Swedish gaming and tech retailer Webhallen set out to explore in the experiment “Webhallen Orchestra”. In the world’s first classical music piece, created to be performed by gamers, Webhallen creates a computer game where every action that each individual player makes creates a tone or sequence in a melody. Audio advertisement created by The&Partnership, Sweden for Webhallen, within the categories: Electronics, Technology, Gaming.

On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished buildings in Kyiv. Squat – to use an empty building or area of land without the permission of the owner. In Ukrainian transcription – skvot. Outdoor advertisement created by ANGRY, Ukraine for SKVOT, within the category: Education.