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Film advertisement created by One Twenty Three West, United States for Centra Windows, within the categories: House, Garden, Professional Services.

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Jelly sweets are nothing but fooling around, what else? Film advertisement created by Bart&Fink, Ukraine for Yummi Gummi, within the category: Confectionery, Snacks.

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In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

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Car troubles lead to big drama—a construction crew stranded without porta-potties, a soccer team’s post-game meltdown and dazed customers assaulted by flying fish. Thankfully, “The Team You Trust” is always there to turn your big “oh no!” problems into “Big O Yes!” solutions, so you can get back on the road and back to the important moments in life. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

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This is a graduation project by Art and Design Academy team in Egypt. You will find our campaign for the bank of knowledge, this bank includes more than 26 source and authorized subject, offers all the information and tips which students are searching for, also it assists the researcher and normal readers. This bank attracts many groups of audiences because it includes historical, science, physics, mathematics...etc This is a graduation project by Art and Design Academy team in Egypt. You will find our campaign for the bank of knowledge, this bank includes more than 26 source and authorized subject, offers all the information and tips which students are searching for, also it assists the researcher and normal readers. This bank attracts many groups of audiences because it includes historical, science, physics, mathematics...etc

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It’s a little known fact that the U.S. is made up of more water than land. In fact, America’s oceans cover nearly 4.5 million square miles, which is about 20% greater than U.S. landmass.The Surfrider Foundation’s USOA flag design is an artistic emblem that represents the nation’s connection to the land and sea. As part of the campaign, the Surfrider Foundation today launched a short film to emphasize that it is up to all Americans to help protect the ‘land and oceans of the free and the home and waves of the brave'. Film advertisement created by Activista, United States for Surfrider Foundation, within the category: Public Interest, NGO.

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2019 Clio Entertainment Juror: Robin Behling Our challenge from 20th Century Fox was to make Deadpool the most talked-about Super Hero, in a very crowded Super Hero year, through a unique online campaign – and ultimately deliver box offices sales. Our response: the #TouchYourselfTonight cancer awareness campaign, inspired by the unconventional Marvel anti-hero’s own affliction with the disease – and the famous punchline from the red band trailer “I’m touching myself tonight.” The initiative, starring Ryan Reynolds in character as Deadpool, centred around two instructional videos outlining simple self-examination techniques that can help spot the early signs of testicular and breast cancer. The videos were supported by a series of teaser/pre-roll videos, static shareables and a thank you message from Deadpool. These particular cancers are highly relevant to the movie’s target audience. Indeed, men aged between 15-35 are most at risk for testicular cancer, but research shows them to be the least aware/willing to talk about self-examination of any audience. If the signs are caught early, there is a 99% 5-year survival rate; for breast cancer, it’s 100%*. Therefore awareness is critical – and at the core of the campaign’s provocative call-to-action: #touchyourselftonight. And it worked. The campaign generated over 100m combined organic views online; 192k tracked shares* and 27k comments*; and trended worldwide on Facebook, Twitter and Reddit. Influential consumer/trade outlets picked up the story worldwide, including Forbes, Entertainment Weekly, MTV, Mashable and AdWeek. The movie smashed opening box office records in numerous markets, achieving the biggest-ever box office debut for an R-rated film. Its current global box office earnings exceed a staggering $780m. Digital advertisement created by Feref, United Kingdom for Deadpool, within the category: Movies.

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Since there’s nothing funnier than laughing at ourselves, BK is inviting the whole world to share how they pronounce “Whopper.” Every country, every city, everyone. It’s “Whopper your way.” Integrated advertisement created by Miami Ad School, United States for Burger King, within the category: Food.

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Film advertisement created by Publicis, Brazil for Ariel, within the category: Health.

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Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players' choices, they were taught what’s the right thing to do in such situations. Also, the teens could write to us in the messengers if their rights were violated in order to have the real lawyer’s advice. They wrote indeed, and even shared their personal problems! Integrated advertisement created by UAMASTER, Ukraine for Pact & Change Communication, within the category: Public Interest, NGO.

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Like people, cats want food variety. But most cat food is made of chicken meat. So the poor animals have to eat chicken in the morning, afternoon, evening, every day, actually all the time. Creative Agency GRAPE and Optimеal decided to make a "meat revolution" in the animal feed market, telling people that the pets would thank them if they serve meaty Optimеal instead of chicken as the "main dish." Integrated advertisement created by Grape, Ukraine for Optimeal, within the category: Pets.

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Film advertisement created by Krow, United Kingdom for DFS, within the category: House, Garden.

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Digital advertisement created by Cool Mind, Italy for Cisco, within the category: Automotive.

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Ambient advertisement created by Foc, France for Sacem Museum, within the category: Recreation, Leisure.

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Collins Stationery commemorates its 200-year anniversary with the launch of a new campaign Conceptualised by Superunion, the campaign film tells the story of the heritage stationery brand entirely through paper. Singapore: From its humble beginnings as a printing press in Glasgow, to the internationally recognised leader in high quality stationery that it is today, the Collins brand has come a long way. But as the company celebrates its 200-year anniversary this year, their sights are fixed on the future of the brand. The brand’s next chapter begins this week with the launch of a new campaign, created by global brand agency Superunion. In addition to honouringthe brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world. The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day. Beautifully designed and highly detailed, the hand-crafted animation style filmtakes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story. Film advertisement created by SuperUnion, Singapore for Collins Stationery, within the category: Retail Services.

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Film advertisement created by Lab81, Italy for Il Bisonte, within the category: Retail Services.

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The international design and consulting firm IDEO reached out to BIEN from their San Francisco office with a challenging project: help them create a marketing video for the launch of Shape, their new collaboration product. IDEO is working to solve huge global challenges, so they wanted the Shape video to reflect their current initiatives–the future of automobility. To highlight how Shape works, we used the story of Ari and how she used a proven framework to solicit ideas, gather feedback and foster close collaboration among a group of enterprise peers. In the end, Ari’s team comes up with some cool—and some wacky—ideas that could one day solve all of our mobility and traffic issues. Ari is able to quickly solicit feedback on the ideas, iterate and eventually develop a final prototype. BIEN was responsible for creative direction and animation, working hand in hand with the IDEO team and their illustration partner Cassandra Fontaine to create a unique video featuring an original music score by the talented Kevin Boenzli. The guiding strategy was to create something you’ve never seen or heard before. We didn’t want to create just another explainer style video. As a production partner, we were involved early on, shaping the overall direction and style of the video and offering visual solutions on the fly throughout the process to address client feedback. For animation, we used a variety of techniques – cel animation for the characters and 2D motion graphics for everything else. This allowed us to add some quirk and nuance to the star of the show, Ari, while keeping the budget within reasonable limits. This project required us to animate low riders, mech suits, drones and flying cars. So yeah, we had a great time doing it! We were able to use Shape to organize this project and we highly recommend you giving it a try. Learn more at IDEO.com. Content advertisement created by Bien, United States for IDEO, within the category: Electronics, Technology.

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The music industry needs to change to bring in new musical talent, as 90% of produced Hip Hop music never reaches out to an audience. With this campaign, we’re giving up-and-coming artists the chance to shine by being featured on Chance’s playlist on SoundCloud. Chance’s one of the biggest independent Hip-Hop artists in the world. He has had a longstanding relationship with the platform and is a big supporter of unsigned artists. Digital advertisement created by Academy of Art University, United States for SoundCloud, within the category: Music.

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With the rise of access to information came the rise of disinformation. What you may not know is most of this disinformation came from one place: Velez, Macedonia. They’ve spread hundreds of lies affected a national election, manipulated thousands of people. And no one has done anything to stop them… So we The Times, the only newspaper that can be quoted in the court of law, decided to take matters into our own hands: By suing Velez. We brought them to court, citing The Defamation Act 2013. As the only newspaper that can be quoted in the court, we believe it is our duty to know times and more importantly, fight for it. And that means holding liars accountable. Direct advertisement created by Miami Ad School, United States for The Times, within the category: Media.

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Amidst a burgeoning refugee crisis, the struggle to put food on the table is a difficult reality for refugees seeking asylum in unfamiliar territory. PichaEats (formerly known as The Picha Project) a Kuala Lumpur-based, food business which partners refugees in Malaysia in a sustainable catering and delivery business, has released a video ahead of Ramadan to bring to light how the simple act of enjoying a meal could change lives. Conceptualized by social marketing agency, GOODSTUPH in partnership with Reel Loco Productions and Song Zu Singapore, the video aims to deliver stunning cinematic #foodporn against the harsh realities of life as a refugee, by spotlighting the true story of Syrian refugee and Picha Chef, Rania. The narrative of her family’s escape from war-torn Raqqa and the tragedies that accompany it, runs parallel with the preparation of her signature Fattet Magdoos, a traditional stuffed eggplant casserole dish served with fried Arabic bread. Digital advertisement created by GOODSTUPH, Singapore for PichaEats, within the category: Food.




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