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How to handle your job and IT-products. Integrated advertisement created by KWD Studio, Sweden for Atea eSHOP, within the category: Electronics, Technology.

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Content advertisement created by Tribal, United Kingdom for Lufthansa, within the category: Transport.

WVA

Death Wish Coffee has over 4x the caffeine of a normal cup of coffee to help you wake the f$&k up. Audio advertisement created by The University of Alabama, United States for Death Wish Coffee Company, within the category: Non-Alcoholic Drinks.

WVA

Creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. And/Or’s work successfully translates Knotel’s bold, playful brand positioning and visual identity into motion design, and speaks to a growing need for companies to build motion into their brand DNA. Identity in motion In October of 2018, Knotel partnered with brand design consultancy Elmwood to launch a bold, fun rebrand for the start up, full of graphic elements such as shapes, patterns, a geometric custom font and new logo. As a vital step in the refresh, they reached out to And/Or to put the new visual identity to use in motion. Kelli Miller, Partner and Creative Director, And/Or says: “Knotel is a great example of a startup brand considering the way it moves and behaves from the start and making sure the video content they create is informed by their brand principles and design thinking.” By partnering with And/Or, Knotel aimed to incorporate a strategic, thoughtful approach to motion that would be informed by its brand strategy. The startup was looking to reflect a grownup, confident voice and tone that was intelligent, witty, and conversational. “Our work is always grounded in design strategy and branding,” says Miller, “and we’re known for our clever, approachable tone of voice, so this was a perfect fit for us.” Better Way to Workspace And/Or delivered two brand films for Knotel: an overarching brand video that brings the new Knotel branding to life through motion, and a “Better Way To Workspace” spot that explains how Knotel’s service works with a cheeky, playful script and tone. The films were developed based on And/Or’s original presentation to Knotel, in which the creative production company identified five key motion behaviors informed by Knotel’s positioning: “energetic movement” “alive with color” “transformative action” “intelligent editing” and “intuitive building.” In the film and spots, shapes quickly move and change with an energetic ease that captures the brand’s mission to provide a flexible, personalized workspace service. And/Or brings the brand’s custom font to life and gives it unexpected, new applications in motion, further illustrating Knotel’s commitment to creating bespoke solutions for customers. And a confident yet playful script ties it all together with pacey, down-to-earth storytelling. Motion design thinking As more new brands increasingly layer motion into their brand from the very start, it is becoming clear that traditional branding must now embrace motion as a pillar of strategy. Miller says: “Every brand is now creating video content and seeing their brand move on multiple screens in multiple formats, such as a presentation, experience, OOH video ad, or branded content, so motion branding should be part of the brand book.”

WVA

In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump. So we created scannable protest signs that connected protesters on the streets directly to the US President. Experiential advertisement created by Iris, Netherlands for Global Climate Strike, within the category: Public Interest, NGO.

WVA

When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

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Christmas used to be all about giving and surprises, but has, in recent years, turned into a transaction-event where the Danes almost order the most basic needs for themselves and their homes. In fact, a recent survey found that 72% of the Danish population wished for Christmas gifts even they, themselves, would define as boring. So to bring some excitement back into the yearly gift giving, Lotto is releasing “Lotto Christmas Collection”: a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.

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Film advertisement created by POL, Norway for Posten, within the category: Professional Services.

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The first animated short film made 100% with a phone. The new Galaxy Note10+ is more than a Smartphone, it’s a Powerphone. That’s why to show its power, Cheil Chile together with Samsung created the first animated short film made 100% with a phone, using the famous “Multilayer Camera” technique used by Walt Disney in the 50s. A frame-by-frame stop motion overlaying transparencies in a light box. Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

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Meet the faces and discover the places that make our city move. Film advertisement created by mr.h, Norway for Visit Norway, within the category: Hospitality, Tourism.

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Film advertisement created by Mood, Peru for 360 Energy Drink, within the category: Non-Alcoholic Drinks.

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Director Caleb Femi infuses Mulberry’s Christmas commercial with a newfound poetic relevance, capturing the mood and madness of the season and invites audiences to share in The Season of Light. Third Channel were thrilled to play their part in the creation of a short festive film for international clothing and handbag brand Mulberry. The latest festive cinema campaign, focuses on Christmas as The Season of Light. Third Channel worked with the team at Mulberry and director Caleb Femi, who was the inaugural poet laureate for London. Femi, well known for giving a nuanced perspective on Black British London life, challenging the often misunderstood environment of his youth, makes a departure from his more overtly autobiographical work. Femi holds onto his artistic voice in this Christmas ad. His morals and his experiences are central to its mood and tone giving way to a film rooted in empathy, compassion and the spirit of Christmas. The film embodies the spirit of this year’s Mulberry Lights campaign and uses a light installation and community togetherness to drive home Mulberry’s brand values. The relationship between light and darkness is a recurring theme in Femi’s work. Using prose and poetry to build a style filled with surreal and dreamlike elements. Often using it to deconstruct stereotypes about working class and Black London youth. Driving positivity through his work referencing light and optimism as visual and spiritual signifiers. Mulberry is ‘bussing a whine & a two step’ into the holiday season, with Femi himself playing a starring role in a turn on traditional Santa Claus – the gift giving man in red with a Mulberry makeover. Embodying the spirit of giving while driving home a focus on family, warmth and togetherness. His style is a unique cross between a swagger filled Artful Dodger type, and a high-fashion streetwear hype-beast. “We have always really loved Mulberry’s Christmas campaigns especially the comedy campaigns of the last few years, so we were so excited to work with Caleb on producing yet another original interpretation of the traditional Christmas advert.” Dorothea Gibbs, Executive producer at Third Channel With an original Christmas soundtrack by Rui da Silva, of classic early noughties club track “Touch Me” fame, and sound design from Dario Swade, the film creates a cosy reminder of the importance of giving. Film advertisement created by Third Channel, United Kingdom for Mulberry, within the categories: Fashion, Retail Services.

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Film advertisement created by Publicis, Bulgaria for A1 Bulgaria, within the category: Media.

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Content advertisement created by Mood, Peru for FIAT, within the category: Automotive.

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Film advertisement created by M&C Saatchi, France for ebay, within the category: Retail Services.

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There’s a secret hidden in almost every website and every digital image you’ve ever seen. That secret is Lena, a Playboy centrefold. She is “a face more studied than the Mona Lisa’s” and has been called Tech’s Original Sin. But how did a centrefold from the 70’s become the most used test image in the world? And what impact has it had on women studying or entering tech industries? Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold. The next year, her centrefold was chosen by some men at the University of Southern California (USC) as an ideal test image for the algorithms they were working on to turn physical photos into digital bits. This research laid the groundwork for what would later become the jpeg, an image standard that revolutionised our digital world. Incredibly, 46 years on, Lena is still the most infamous test image in the world. She is symbolic of how women were left out, and pushed out, of the industry. Losing Lena is a compelling documentary that questions the very tenets of the tech industry and leaves us pondering: Why wasn’t Lena retired years ago? It explores a thread that binds together so many similar challenges and biases women in tech have experienced around the world. In a first for the Australian film industry and Facebook Watch, Losing Lena will be available to view at a series of events hosted by Code Like a Girl or exclusively on the Facebook Watch platform from November 26 onwards. Film advertisement created by BBDO, Australia for Creatable, within the categories: Electronics, Technology, Movies, Professional Services, Public Interest, NGO.

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Digital advertisement created by Cool Mind, Italy for PDV, within the category: Recreation, Leisure.

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Film advertisement created by St. Luke's, United Kingdom for Tanqueray, within the category: Alcoholic Drinks.

WVA

To promote the impulse purchase of slice by delivery, we depicted affect a pizza craving can have on you.




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