Digital advertisement created by Territorio Creativo, Spain for Codespa, within the category: Public Interest, NGO.

The Origin of the Panama Hat: Club Premium, the Ecuadorian beer made with mastery, recognized with a live action the ancestral work and the dedication with which hundreds of Ecuadorian master craftsmen weave the authentic toquilla straw hat that, due to a historical error, is known worldwide as Panama Hat. An action by Mullenlowe Delta Ecuador alongside with ABinBev and the Ecuadorian Football Federation to tell the world about the care in the details of the #MaestríaEcuatoriana. Content advertisement created by MullenLowe Group, Ecuador for Club Premium Beer, within the category: Alcoholic Drinks.

A tech-toy to explore the world and beyond by learning to count and read with interactive wooden blocks on iPad.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Ambient advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Audio advertisement created by Leo Burnett, Puerto Rico for McDonald's, within the category: Food.

Film advertisement created by dim&canzian, Brazil for Mix Brasil, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Digital advertisement created by Good Rebels, Spain for Toyota, within the category: Automotive.

‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate. The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road. Content advertisement created by We Are Social, Australia for Audi, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by PureGrowth, United States for Time Warner Cable, within the category: Media.

TVC shows Ukrainian Olympians, world champions in different sports, inspired by their motherland and it calls everyone to support the UA team in Rio together with Samsung. The story is accompanied by the poetry of the famous Ukrainian poet Ivan Franko. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Standup comic Todd Glass (Louie, Jimmy Kimmel Live) takes on the suicide epidemic in the LGBT teen community for GLSEN: the Gay, Lesbian & Straight Education Network's Think Before You Speak campaign. Inspired by Todd Glass' decision to come out of the closet on a 2012 episode of the WTF with Marc Maron podcast.

Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Ambient advertisement created by HS AD, South Korea for Korea Tourism Organization, within the category: Hospitality, Tourism.

Film advertisement created by Bruckner Yaar Levi, Israel for Ono Academic College, within the category: Education.

Outdoor advertisement created by Tinkerbelle, Germany for German Federal Ministry for the Environment, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Stihl, within the category: Industrial, Agriculture.