Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger! Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO.

Integrated advertisement created by Publicis, Mexico for Propuesta Civica AC, within the category: Public Interest, NGO.

Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience to produce the beauty film together, and in real-time. The launch event has since generated a whopping 1.1 billion impressions on social media. The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Wildbytes harnessed cutting-edge technology to create the unforgettable multi-sensorial experience and an instantaneous, high-end fashion film. Experiential advertisement created by Wildbytes, United States for Fenty Beauty, within the category: Beauty.

Film advertisement created by GrandSon, United States for Netflix, within the category: TV Promos.

Film advertisement created by Fischer, Portugal for Portuguese Sleep Association, within the category: Health.

Film advertisement created by Ogilvy, New Zealand for New Zealand Police, within the category: Public Interest, NGO.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Film advertisement created by Akil Fikir Isleri, Turkey for Turkish Airlines, within the category: Transport.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive. Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Outdoor advertisement created by 2CREATE, Slovakia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for Dove, within the category: Health.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Statoil is upgrading their hot dogs, and we wanted the launch to be about making a gesture to their most loyal target group, the skilled hard-working people who stop by Statoil for a snack on their way to and from work every day. Digital advertisement created by SMFB, Norway for Statoil, within the category: Industrial, Agriculture.

To get to the most prestigious stages and go down in history, many professional football players have played since childhood on the hardest terrains. Is the ability to never stop despite obstacles and to overcome new challenges that has made both Jeep and Juventus so strong today. Film advertisement created by Leo Burnett, Italy for Jeep, within the category: Automotive.

Film advertisement created by Rosapark, France for ING, within the category: Finance.