Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend. Ambient advertisement created by Leo Burnett, Norway for Norwegian Public Roads Administration, within the category: Public Interest, NGO.

Outdoor advertisement created by Cossette, Canada for Tourism Quebec, within the category: Transport.

Film advertisement created by Les Gaulois, France for HOP!, within the category: Transport.

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait. By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience. Experiential advertisement created by Miami Ad School, Germany for Three Brothers Coffee, within the categories: Food, Non-Alcoholic Drinks.

Film advertisement created by CP+B, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

Digital advertisement created by Miami Ad School, United States for Amazon, within the category: Electronics, Technology.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Film advertisement created by Fast Horse, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Hypermedia Isobar, Poland for Polskie Radio, within the category: Media.

Guinness Singapore celebrates men who are made of more. Here’s to men who carve their own paths. Men who make a difference in the lives of those around them. Men like Luke Landrigan, whose passion for surfing turned a tiny little fishing village into a global surf destination. Film advertisement created by BBDO, Singapore for Guinness, within the category: Alcoholic Drinks.

Bordering on a musical, MTC’s production of “Choir Boy” is more than just a play. The songs for which it ultimately received a Special Tony Award for Outstanding Vocal Arrangements and a Tony Award for Best Sound Design are as instrumental to the show’s might as the stellar individual performances and deeply moving storyline. This content video, part of a series highlighting some of the most powerful of the numbers, brings attention to the unique qualities/elements of this Broadway play, helping it to stand apart from the rest of the dramatic pack. Content advertisement created by Serino Coyne, United States for Manhattan Theatre Club, within the category: Recreation, Leisure.

Film advertisement created by Grass Pink, Israel for Wizo, within the category: Public Interest, NGO.

Film advertisement created by BBH, Spain for Chupa Chups, within the category: Confectionery, Snacks.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini. The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner. Integrated advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Every family’s infant feeding journey is different. Parents often face an incredible amount of anxiety and guilt when it comes to feeding their infant and choosing the right products and evaluating options, and today, Happy Family launched its Infant Feeding Support Platform, arming parents with products and resources to help achieve ultimate nourishment in whatever way they choose. It’s with this in mind, Happy Family set out to launch a holistic and interactive campaign to not just sell a product, but offer support to the parents who are going through this journey and showcase the unique experiences each journey brings. As one of the largest & fastest growing organic baby food brands in the country, Happy Family is committed to creating a healthier and better world for children. The new campaign, anchored by this anthem video, showcases to all types of families and the struggled they experience. The video features Happy Family's own CEO and Founder Shazi Visram, company employees, and other real parents on their own authentic individual journeys with their babies. Happy Family aims to provide the vital information parents crave to help them make the best nutritional decisions for their families. In addition to the campaign, Happy Family and Madwell collaborated to create a dedicated resource platform for families in the breastfeeding phage to offer their full support, whether or not they are a Happy Family customer. Film advertisement created by Madwell, United States for Happy Family, within the category: Food.

Digital advertisement created by Marcel, France for ebay, within the category: Retail Services.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Content advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Ambient advertisement created by Grey, Italy for Greenpeace, within the category: Public Interest, NGO.