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Digital advertisement created by TBWA, Turkey for Turkcell, within the categories: Electronics, Technology, Public Interest, NGO.
Film advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.
Burger King is bringing the flame-grilling experience to where most millennials and gen-zers hang out: Fortnite. Digital advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.
At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure. Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.
This year, we were challenged to advertise the release of Sin Parar's new product: A stick ice-cream with liquid fill. The request was clear, our team understood that in addition to the classic and unforgettable cup of ice-cream, this summer, there would be a new Sin Parar on a stick and liquid fill. But, how do we get Sin Parar, one of the most successful online sellers to remember something specifically? Surprising them! And who better to surprise them with a stick than a master expert that uses it. After a long research, we came across with the very talented: Takafumi Watanabe (www.instagram.com/takafumi_777/) and we instantly knew that he would be ideal for the launching the brand's most important product. This summer, you are invited to see it, dare it and, especially, taste the new Sin Parar ice-cream on a stick that is incredible. Digital advertisement created by Nodos, Peru for Nestle, within the category: Food.
Women don’t pursue weightlifting because of the false perception that they’ll start to look like men. Integrated advertisement created by The Creative Circus, United States for Adidas, within the category: Sports.
Resting bitch face is not a flaw, it’s a power that combats daily female challenges. Integrated advertisement created by The Creative Circus, United States for BITCHSTIX, within the category: Beauty.
2019 Clio Juror: Pum Lefebure Integrated advertisement created by Design Army, Hong Kong for Hong Kong Ballet, within the category: Recreation, Leisure.
Film advertisement created by Anomaly, Canada for Hershey's, within the category: Confectionery, Snacks.
We brought to life a pop-up version of one of the most inspiring stories that happened thanks to Twitter in 2019: the story Billy's Donuts store, a struggling family-owned business from Texas that made the news worldwide after Billy, the son of the family, tweeted about the venue being empty with no customers. By bringing this store to Online Marketing Rockstars in Hamburg, we created an immersive experience that helped Twitter share this touching and mind-opener story together with other surprising ones, aiming to show how powerful the audience of their platform can be. We made tangible and real the unique proposition of the platform: to connect brands with the most valuable audiences when they’re most receptive. Experiential advertisement created by FRASER, Germany for Twitter, within the category: Media.
We granted our fellow Finns the freedom from queuing, setting them free to chase festival dreams, bands, friends and lovers. How? By hiring Professional Queuers. We started the campaign by recruiting people through social media to become professional queuers. The deal was simple: You'll enjoy the music for free, just stand in line so that other festival guests can enjoy what they paid for. Win - Win. Experiential advertisement created by Superson, Finland for Kyrö Distillery Company, within the category: Alcoholic Drinks.
Every week in Chile, 3 teenagers commit suicide because of cyberbullying, one of the most memorable cases is Katy Summer's, a 16 year old young singer who took her own life in a Starbucks coffee shop in Santiago because of cyberbullying. “I don't want to say goodbye” is her last song, which was created with more than 1,000 audio and video files of her life thanks to Artificial Intelligence and a music composer. It's part of the #GoodbyeCiberBullying of La Familia agency for the Fundación Summer and Canal 13. The press described the song as the "Cyberbullying anthem" and it was sung by hundreds of people in the Lollapalooza Chile festival. This also allowed school and university talks all over the country, which are currently held and her song is covered by students. Integrated advertisement created by La Familia, Chile for Fundación Summer, within the categories: Media, Public Interest, NGO.
Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.
Film advertisement created by 358, Finland for HSL, within the category: Transport.
In the last 5 years, more than 800 women have been killed by men. There is a pattern that is repeated almost in every case: In the declarations of the murderers, they always say that they loved their victims. That's why Flora Tristan NGO created a collection of beautiful love poems declaimed by famous Peruvian poets, but these were actually poems made with quotes from the real statements of murderers after killing their victims. These poems were broadcasted on the most important Peruvian Romantic Radio. Demonstrating women of all social targets the importance of not being fooled by beautiful words. When women realized that what they were enjoying were actually phrases of women´s murderers they get shoocked and clearly understood the message. Because of the extreme levels of illiteracy that exist in Peru, Flora needed a way to reach all women in the most organic way possible. For this, they made an alliance with Radio Ritmo Romántica, the radio with the highest female audience levels in the country. They did a very extensive investigation and data collection of the statements of the murderers in the most famous cases of murders of women of the last 5 years. Then, they invited some of the most important poets and drama writers of the country to be the voices that declaimed the poems. The audios were broadcasted on the radio, in social networks and also shared using Whatsapp. And in these messages, after shocking women with the idea, we invited them to report their aggressors. More than 8 million women have been reached by the campaign. The response rate has been incredible, the calls to report the cases to Line 100 increased by 122% so far this year. Audio advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.
Targeting for ads isn't always accurate. When a broad net is cast, you're going to reach the wrong people more often than not. Acuity can pinpoint specific people for ads and media rather than broad demographic or geographic targets. Ensuring that only the people who are interested in your product or service will get ads for it. Film advertisement created by BMG, Canada for Acuity, within the categories: Electronics, Technology, Professional Services.
We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.
How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.
Youth, love, anger, intimacy and joy, all of this takes place in image spot of the Phase sofas. The spot is based on acting and camera choreography, which creates the impression of one continuous shot. Director Maroš Milčík and DOP Gašper Šnuderl used an old technique of hidden cuts to achieve a fluent camera flow, which reveals the different life stages of two young people who are in love. Film advertisement created by EMotion Consulting, Slovakia for Phase, within the category: House, Garden.