Billy's Donuts

We brought to life a pop-up version of one of the most inspiring stories that happened thanks to Twitter in 2019: the story Billy's Donuts store, a struggling family-owned business from Texas that made the news worldwide after Billy, the son of the family, tweeted about the venue being empty with no customers. By bringing this store to Online Marketing Rockstars in Hamburg, we created an immersive experience that helped Twitter share this touching and mind-opener story together with other surprising ones, aiming to show how powerful the audience of their platform can be. We made tangible and real the unique proposition of the platform: to connect brands with the most valuable audiences when they’re most receptive. Experiential advertisement created by FRASER, Germany for Twitter, within the category: Media.