For people with cystic fibrosis, some questions simply can’t be answered. How do you know where you’ll see yourself in the future when you’re not sure you have one? What do you say when someone asks if you want kids and you’re not sure you’ll live long enough to live that dream? Cystic fibrosis is a genetic disorder with no cure. The life expectancy is about 53 years old but many born with CF die sooner or face life-long complications that not only inhibit everyday living, but also make the things we all strive for in life difficult or impossible to achieve. Although people with cystic fibrosis live with so many uncertainties today, donations will help fund important research that brings hope and helps provide answers in a cure. Film advertisement created by Grassriots, Canada for Cystic Fibrosis Canada, within the category: Public Interest, NGO.

Film advertisement created by Burrell, United States for Toyota, within the category: Automotive.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

PawsToy is an exact plush toy replica of an actual animal from the shelter. It enables parents to monitor a child's responsibility before adopting a real pet. Pet Shelter Horjul was facing a challenge: every December, people called them to get puppy dogs and cats, which would eventually become Christmas gifts. The problem followed when a few weeks later the same animals got left on the street or were returned to the shelter. To deal with this situation the agency was asked to come up with a solution that exposed the problem and offered a relevant solution. The idea was to offer an alternative to adopting a pet without thinking it through – we designed plush animals that looked exactly like shelter animals, so parents could give them as presents instead of real animals. The solution talked directly to parents and children, who wanted a puppy. It also enabled parents to monitor how determined the child is when it comes to daily pet responsibilities, which were also introduced on the design's packaging in the form of "tips and tricks" video animation. The products, presented at on a special website, were the focal point of the campaign, which quickly spread on social media and was followed by exposure on national media portals. The idea was presented in Slovenia only since the legislation only enables its residents to adopt pets from shelters. The campaign positioned Pet Shelter Horjul as innovative raised donations and resulted in all products getting sold and subsequently, none of the adopted animals was returned to the shelter. Digital advertisement created by Pristop, Slovenia for Pet Shelter Horjul, within the category: Pets.

On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship. Digital advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by Mekanism, United States for Level, within the category: Electronics, Technology.

Film advertisement created by Socialclub, France for Dreem, within the categories: Electronics, Technology, Health.

Film advertisement created by FCB, Netherlands for Politie, within the category: Public Interest, NGO.

Film advertisement created by Milk, Lithuania for Omnitel, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, Costa Rica for Mi Sangre es tu Vida, within the category: Public Interest, NGO.

fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed. We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound. Digital advertisement created by TBWA, Turkey for Fizy, within the category: Media.

The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Digital advertisement created by Y&R, Namibia for WHO, within the category: Public Interest, NGO.

Film advertisement created by Mistress, United States for iFLY, within the category: Recreation, Leisure.

LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone. However, the concept was to create a logo that will withstand time. So in order to reflect luxury, modern and edgy feel and tone to the logo.

Film advertisement created by BMF, Australia for ALDImobile, within the category: Electronics, Technology.