Google Play Music launched an innovative multi-market Digital Out-of-Home (DOOH) campaign to replicate the music app’s ability to suggest the perfect soundtracks based on the consumer’s mindset in that moment. The DOOH campaign behaved in a similar way, providing tailored, contextually relevant playlists based on location, time of day, and other factors such as traffic, weather, and real-world events. The live, reactive campaign ran on premium roadside and city centre sites across Chicago, Miami, and Philadelphia for four weeks during May and to the end of June in Atlanta. Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.

Film advertisement created by JWT, Argentina for Clarin, within the category: Media.

Digital advertisement created by Vermillion, United Kingdom for Javelin Block, within the category: Professional Services.

Film advertisement created by Rethink, Canada for Science World, within the category: Recreation, Leisure.

Klarafy 'translates' your personal musical tastes into classical music. It helps you to get to know classical music in an entirely new way. It’s not academic or chronological, but as personalised as you can imagine: it is based on your current musical tastes. Digital advertisement created by Famous, Belgium for Klara, within the category: Media.

Audio advertisement created by Grey, Canada for Mill Street Brewery, within the category: Alcoholic Drinks.

Running counter to society’s message that success is the steady march toward predetermined milestones, in this animated fable Costa shares an alternate perspective on the value of exploration, and the life-altering experiences that come with it. Digital advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Personal Accessories.

Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers. The campaign comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet realistic way. It poses the questions: ‘Do I stick to the usual?’ ‘Should I experiment on a new Sub?’ ‘Am I holding up the queue deliberating?’. Subway knows that these are the types of thoughts that go through thousands of its fans’ heads every day. Based on research, most customers tend to find a Sub they like and stick with it – limiting the possibilities their taste buds are exposed to. With an unparalleled range of freshly made food, SUBWAY is well positioned to allow its customers to actually discover more. Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Digital advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.

Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Film advertisement created by Ores Group, France for Quechua, within the category: Fashion.

Digital advertisement created by NODUCK, Belarus for National Art Museum of the Republic of Belarus, within the category: Electronics, Technology.

Ambient advertisement created by Archer Troy, Mexico for Videocine, within the category: Media.

Digital advertisement created by JWT, Brazil for Instituto Ayrton Senna, within the category: Public Interest, NGO.

Finland's Slot Machine Association RAY, established in 1938, is a casino and slot-machine monopoly in Finland. All profits (over 420M in 2016) from RAY games go to the well-being of Finns; to the elderly, disabled, homeless, health organizations, veterans of war and so on. Humbled by the country's political history for one, Finns still today struggle to see the beauty in many of their truly extraordinary ways. One of these being the unique casino-gaming system. To open up the nations eyes once again to this particularity, we tapped on a common Finnish personality trait; 'It takes a foreigner to admire (or challenge) a Finnish peculiarity for a Finn to be truly proud of it'. This is an introduction to a series of films comparing two Casino-system ('gambling') extremities; that of Finland's and United States'. Digital advertisement created by Avaus, Finland for RAY, within the category: Gaming.

Digital advertisement created by Odd, United Kingdom for Odyssea, within the category: Public Interest, NGO.

Digital advertisement created by SMFB, Norway for Freia, within the category: Confectionery, Snacks.

To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May. Film advertisement created by Wibroe, Denmark for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by Artplan, Brazil for Amil Health Care, within the category: Health.

Audio advertisement created by Y&R, Colombia for Suzuki, within the category: Automotive.