It is neither the first, nor the last move by Vodafone Egypt to impact people's lives and transform mindsets. "E3rafli" is one of the newest initiatives by the Sustainable Business unit in Vodafone Egypt. E3rafli is a mobile application that is meant to empower the visually impaired public with a set of necessary tools to be more independent. Additionally, what makes this initiative remarkably indubitable is that the owner himself is visually impaired; proving that the lack of sight is irrelevant in the minds of a true visionary. Although TMI. MEA had the pleasure to work on this project shy of just a couple of months ago, our strategy in TMI was to turn a communications piece into a beautiful story with the essential purpose of inspiring the visually impaired demographic in Egypt through a lovely sound experience, as well as inspiring the entire Egyptian community through demonstrating the use of the application in real life. The copywriting came very descriptive to visualize what we see on screen for the visually impaired people, coupled with brilliant musical tones to be able to touch the hearts of the audience. We meant to create a story that is more of a short film than a commercial, thus literally bringing the film industry to the advertising world! Digital advertisement created by TMI, Egypt for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Holmes&Watson, Georgia for Elit Electronics, within the category: Electronics, Technology.

Film advertisement created by Sid Lee, France for KFC, within the category: Food.

Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire. Content advertisement created by Green Cave People, United Kingdom for Maersk, within the category: Professional Services.

Taylor James was tapped to create the 2017 AICP Show sponsor reel, which premiered on Wednesday, June 7 at MoMA in New York City. The film is a visual poem that shows the depth of storytelling styles in the commercial production community and honors the tremendous range of artistic disciplines that make the AICP membership.

We were asked to create a digital product for SF MoMA while focusing on the older demographic. Older individuals that are visiting the museum are still active, but want a simplified experience. Introducing The Compass. Digital advertisement created by Miami Ad School, United States for SFMOMA, within the category: Recreation, Leisure.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Stubb’s Bar-B-Q’s own founder C.B. Stubblefield, who passed away in 1995, and whose soul-filled Texas restaurants long drew the likes of storied blues musicians to stop in and literally “sing for their supper,” is getting his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield, to bring recipes, stories, cooking tips, blues tunes, and some larger than life personality to Alexa users, straight from the man behind the brand. With Alexa, we’re using actual, historic recordings of the man mixed with technology in an innovative way allowing Alexa to interact with both Stubb and the user to serve up Bar-B-Q wisdom from the late C.B. Stubblefield himself. Film advertisement created by Proof, United States for Stubb’s, within the category: Food.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by la comunidad, Argentina for LALCEC, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, Argentina for LALCEC, within the category: Public Interest, NGO.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Digital advertisement created by Grey, Brazil for Reclame Aqui, within the category: Public Interest, NGO.

The best Mother’s Day gifts are handmade. That’s why Nivea transformed more than 40, 000 of it’s Silk Mousse bottles into children’s craft packages. For kids to give their moms a special Mother’s Day present and message, by drawing, writing or crafting a story on the special packaging. Film advertisement created by FCB, Netherlands for Nivea, within the category: Health.

Grolsch 0.0% Radler is an adult alternative to soft drinks. It’s really brewed and using real lemon juice for a really refreshing taste. The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice. To highlight that Grolsch 0.0% Radler is made with real lemon juice — Fitzroy has developed an advertisement made with real lemon juice. Jaap Sühre, marketing manager for Radler, Kornuit & Portfolio brands: “When the idea was pitched, I was immediately sold. But its execution didn’t prove as easy as we’d imagined. We should probably make all our ads with real lemon juice from now on.” The new campaign, including additional executions, rolls out on television, online video, cinemas, and digital billboards for motorways, metro and train stations, and digital ads. Film advertisement created by Fitzroy, Netherlands for Grolsch, within the category: Alcoholic Drinks.

Experiential advertisement created by Carne, Peru for Scotiabank, within the category: Finance.