Outdoor advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

While in our market it is common to send luxurious Christmas Gifts, the challenge was to stand out by creating an innovative and disruptive present to send to our clients, with a special message about how important is to stimulate the creative process while thinking about brands. By doing this, we wanted our clients to feel how pleasant -and profitable- can be to think out-of-office, and make a statement about our Ideas Laboratory´s working process. So, we create an original Holiday Greeting Message that transmits the essence of our Ideas Laboratory.Since our investigations showed that the best ideas were thought up in the shower, we wanted to be there. We found the best way to do it: by developing a special soap, with citric scents and exfoliating seeds that broaden and clean the mind that enhances creativity. Direct advertisement created by IDEASLAB, Uruguay for IDEASLAB, within the category: Agency Self-Promo.

To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love. This unique collaboration between Lexus and Vevo showcases the Lexus IS as an incredible work of art, technology and design through the lens of a music video. The 2017 IS has a commanding design and Lexus wanted to amplify those styling cues like never before. To create the LIT IS, Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen. In addition to broadcasting graphics, the LIT IS can also generate colorful, mesmerizing animations in response to gestures and music. Through this responsive technology and the animations, an expressive car was turned into an actual vehicle for expression, and the concept for a new Dua Lipa music video was born. Content advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. We created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers. We put street teams at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment. Ambient advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Digital advertisement created by proof., Bulgaria for Dextrophobia Rooms, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

Planner: Pablo Rosas. Digital advertisement created by Zubi, United States for Ford, within the category: Automotive.

February 14th can be awfully cold when the only thing you’re spooning is a gallon of triple-chocolate-chunk ice cream. This Valentine’s Day, warm your heart with the healing power of sweet destruction. Introducing Shred Your Ex — scientifically engineered to help you get over your ex while turning the sorrow of your romantic past into healing warmth for real life baby animals. That’s right. All shreds are donated to a local animal shelter, Paws4ever, and used as litter for recently spayed and neutered kittens recovering from surgery. So, don’t just delete painful digital memories. Destroy them. And rest easy knowing you’re helping adorable kittens poop in the process. Digital advertisement created by McKinney, United States for McKinney, within the category: Agency Self-Promo.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Director of Creative and Technological Solutions Department: Kirill Zhukov Digital advertisement created by Havas, Russia for Global Ties, within the category: Public Interest, NGO.

Film advertisement created by Argonaut, United States for Ubisoft, within the category: Gaming.

Folksam is one of the largest insurance companies in Sweden with approximately 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperative. This commercial is puffing for Folksam’s bundling discounts and is a follow-up to ‘Parachuting Cats’. It’s a tribute to Leo who has his boat, dog and aquarium insured with Folksam. Film advertisement created by Åkestam Holst, Sweden for Folksam, within the category: Finance.

A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

Film advertisement created by BETC, France for YSL, within the category: Health.