Film advertisement created by McCann, United States for SAAB, within the category: Automotive.

Sugru, the world’s first mouldable glue, continues to promote the benefits of fixing through stories told by people within its own community. The advert features a range of ‘fixing heroes’ including a creative mother of two, a couple who successfully cycled through Mongolia and children who manage to fix their own broken toys.

Digital advertisement created by Bowling, Belgium for IP, within the category: Professional Services.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Producers: Ronni Madsen, Jan P. Film advertisement created by M2Film, Denmark for Midttrafik, within the category: Transport.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

Outdoor advertisement created by FCB, United Arab Emirates for Nivea, within the category: Health.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else. Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Film advertisement created by BBDO, United Kingdom for Mars, within the category: Confectionery, Snacks.

Film advertisement created by Jung von Matt, Germany for NBC, within the category: Media.

Film advertisement created by Focus Brands, United States for Moe's, within the category: Food.

Film advertisement created by Gas Rocket, Brazil for Instituto Unidos pela Vida, within the category: Public Interest, NGO.

Business Director: Christina Chong Producers: Daphne Ng, Bhavna Shivayogimath Production Agency: Black Sheep Productions Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). Film advertisement created by WE, Brazil for Rede TV!, within the categories: Media, Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Goodby Silverstein & Partners, United States for NFL, within the category: Sports.

he Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community. Film advertisement created by Publicis, United States for ShineMSD, within the category: Public Interest, NGO.