X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

BrainBricks is a product for LEGO that merges psychical and digital play. The LEGO BrainBricks include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to any mobile device. This allows you to bring your actual LEGO creations to life within a digital gaming experience. So, the better you build the better they perform within the game. Digital advertisement created by Wonder Years, United States for Lego, within the category: Gaming.

Film advertisement created by Ageisobar, Brazil for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by thjnk, Germany for McDonald's, within the category: Food.

Experiential advertisement created by Thinkmodo, United States for YouTube, within the category: Media.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Ambient advertisement created by Pereira & O’Dell, United States for Skype, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United Kingdom for Converse, within the category: Fashion.

Film advertisement created by R&R Partners, United States for The Animal Foundation, within the category: Public Interest, NGO.

If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. Film advertisement created by VML, United States for Quiznos, within the category: Food.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Film advertisement created by BMF, Australia for Football Federation Australia, within the category: Sports.

Film advertisement created by McCann, United States for Donate Life California, within the category: Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Ambient advertisement created by La Despensa, Spain for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Campfire, United States for Infiniti, within the category: Automotive.

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Integrated advertisement created by Leo Burnett, United States for Change the Ref, within the category: Public Interest, NGO.

Film advertisement created by Sleek Machine, United States for Indeed.com, within the category: Professional Services.