Digital advertisement created by Goodby Silverstein & Partners, United States for Rock the Vote, within the category: Public Interest, NGO.

Do you have a jerk car? Integrated advertisement created by Harmon Brothers, United States for Olive, within the category: Finance.

Agency Account Man: Gau Narayanan, Paddy Heaney, Georgia Totvanian, Tamara Klemich, Jen Knox Production Company: Fat Lemon Director: Chris Faith Digital advertisement created by BBDO, United Kingdom for Uncle Ben's, within the category: Food.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

URL: http://www.passion-meter.com Digital advertisement created by DDB, France for McDonald's, within the category: Food.

Direct advertisement created by Geometry Global, Brazil for Coca-Cola Light, within the category: Non-Alcoholic Drinks.

Film advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by BBDO, United States for Sanderson Farms, within the category: Food.

Banksy

Graffiti throughout the city of São Paulo portraying female nudes is the new ally of the Liga do Rosa (Pink League), a movement launched by A.C. Camargo Cancer Center focusing on the importance of breast cancer awareness, prevention, and early diagnosis. With the concept created by the JWT Agency, the campaign “Tinta contra o câncer,” ("Paint against cancer") has the participation of graffiti artists who allowed their work to be used for an urban intervention that concerns mastectomy (breast removal surgery). It works like this: A type of pasted paper over the art work creates the effect that one of the breasts in the drawing was removed. Each work of graffiti used in the action, located in areas of large circulation and culture in São Paulo such as Praça da República, Rua Luminárias, Avenida Ataliba Leonel, receives the tagline "Qualquer mulher pode ser vítima do câncer de mama" (“Any woman can be a victim of breast cancer”), accompanied by sayings about the "Outubro Rosa" movement and the hashtag #LigaDoRosa. Although it is a street action, the campaign gained strength on social networks with the replication of images on the web and the dissemination of the video-case. In addition to addressing the importance of prevention and early diagnosis of the disease, the proposal of this campaign in portraying a mastectomy is to show that the removal of the breast is far from representing the loss of femininity and love for life. “A scar in the same place where there used to be a breast does not represent a defeat, but rather the confidence to overcome the disease. Every woman undergoing treatment is a warrior because her focus is to fight for her life," says surgical oncologist and Director of A.C. Camargo Breast Center Maria do Socorro Maciel. According to the CCO of the JWT Agency, Ricardo John, the fact that graffiti is an art form that is so common in the city can contribute to raising awareness for a large number of people besides just women.“Since it is intended for a diverse audience, the campaign can also reach adolescents and men who, in their role as children, boyfriends, fathers, and husbands, can help influence the awareness and prevention of the disease,” he says. "We pushed the boundaries in terms of the consequence of the problem, which is the image of a mastectomy, while taking care not to be too shocking,” says John, referring to the graffiti option. Outdoor advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, Peru for Banco Cencosud, within the category: Finance.

Experiential advertisement created by Rethink, Canada for Fairtrade, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

We needed to launch a new beer in Spain. The insight of the idea came from the name of the beer, that was ironically put in honor of Senator Volstead, who once prohibited the consumption of alcohol. The idea was to go back to that time and hide the beer as they used to in the 20´s, that way making it taste like something prohibited and make people curious about taste it. To promote and to sell the beer we made a special event to find the beer hidden in a books cabinet and a website where that was also hidden. At first sight it seemed to be just an online toy store, full of teddy bears, but with some clues you could find out that resizing the page the real website of the beer would be revealed. After purchase, the delivery was also hidden in a teddy bears box. Web: http://senadorvolstead.com Web Programming: Is-Real.net Ambient advertisement created by Cheil, Spain for Senador Volstead, within the category: Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for St John Ambulance, within the category: Public Interest, NGO.

For the Brit Awards 2016, MasterCard wanted to create a new Priceless Surprise. So we brought together 6 cover artists who had previously posted on Youtube one of the most covered song in 2015: Uptown Funk. The 6 artists - Anna Shields & Blair Crichton, The Ayoub Sisters, Ross Campbell and John Atkins ­- were told they were doing a documentary about Mark Ronson’s fans…before arriving in the iconic Music studio of Abbey Road and realising that they were going to create a brand new cover together, produced by Mark Ronson himself. full-length version of song https://www.youtube.com/watch?v=wMsrFzQbKhA&feature=youtu.be&list=PL2w... Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Film advertisement created by Wongdoody, United States for Alaska Airlines, within the category: Transport.