Film advertisement created by TBWA, Finland for Instrumentarium, within the category: Retail Services.

While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Laughlin Constable, United States for Fleet Farm, within the category: Retail Services.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ Film advertisement created by Chemistry, Ireland for Irish Cancer Society, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, United Arab Emirates for Dubai Internet City, within the category: Industrial, Agriculture.

How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest. Experiential advertisement created by TBWA, Netherlands for Albert Heijn, within the category: Retail Services.

Ambient advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Film advertisement created by Mark+, Brazil for Hyundai, within the category: Automotive.

Want revenge for Brexit? Then join Paddy Power and Louis Walsh in voting for the UK in the Eurovision Song Contest this Saturday. After all, if they win, next year they’ll have host the festival which means welcoming to their shores thousands of the people that Brexiteer politicians like May, Mogg and Nigel Farage love two mucht: Europeans! So what do you say Europe, are you with us? Because a victory for the UK, is a triumph for the EU. Digital advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.

In this stage of the Note10 launch, BBH-NY and Samsung drill down on real pain points that mobile phone users have. These digital and social :15s all hit the issues that face our new work tribe audience everyday. The need for more battery life, more storage space, better security, better mobile care and faster download speeds. The :15s are shared with both Samsung owners and non Samsung owners alike, highlighting common pain points among users and how a Note10 succeeds at overcoming them. Film advertisement created by BBH, United States for Samsung, within the category: Electronics, Technology.

Chouffe Soleil - commercial




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Digital advertisement created by Isobar, Hungary for Tesco, within the category: Retail Services.

Il fascino di THE 8 incontra la bellezza immortale di Venezia: due icone di stile e di tecnica a confronto.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Akil Fikir Isleri, Turkey for Turkish Airlines, within the category: Transport.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.