One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to. Degree believes in the power of movement to transform lives - and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities, driven by a mission to make the deodorant application process accessible to everyone. Integrated advertisement created by Wunderman Thompson, United States for Degree, within the categories: Beauty, Health, Personal Accessories.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

Film advertisement created by Trone, United States for NC Education Lottery, within the category: Gaming.

Digital advertisement created by CJ WORX, Thailand for Seoul Secret, within the category: Pharmaceutical.

Ambient advertisement created by FCB, United States for The Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

Film advertisement created by Fitzgerald+CO, United States for Navy Federal Credit Union, within the category: Finance.

Film advertisement created by BETC, France for Canal+, within the category: Media.

The objective of the campaign is to highlight the hundreds of dubious ingredients allowed in conventional foods to eliminate confusion between organic and other labels. The takeaway: Only organic provides true peace of mind because it never contains these 700+ ingredients featured in the videos. Digital advertisement created by Humanaut, United States for Organic Voices, within the category: Food.

Film advertisement created by Publicis, Singapore for McDonald's, within the category: Food.

Film advertisement created by MMB, United States for Ocean State Job Lot, within the category: Retail Services.

Optimus Popularis. A keyboard with each key displaying anything you want. Film advertisement created by Art. Lebedev Studio, Russia for Optimus, within the category: Electronics, Technology.

The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

Local furniture merchant Lesnina greets Ikea with a series of ads that the public immediately labeled as legendary. Let's face it. It's hard to compete with global giants, such as Ikea. But as it turns out, it is not impossible. Lesnina, established slovenian furniture merchant, learned global competition can be a great springboard for creativity and humor. For decades, all-day-shopping-trips to Ikea in Italy, Austria and Croatia were a part of Slovenian home decoration culture. Naturally, Ikea’s opening in Slovenia, was expected to be THE event of 2021. On the day of Ikea’s grand opening, Lesnina, market leader that has been present on the market for more than 70 years, launched a campaign that overshadowed the opening of Ikea Slovenia. Film advertisement created by DDB, Slovenia for Lesnina, within the category: Retail Services.

See what happened when Audi UK invited Tottenham Hotspur academy players to ask men’s and women’s first team stars, Jan Vertonghen, Eric Dier, Lucas Moura, Kyle Walker-Peters and Josie Green anything they wanted. Anything.. Content advertisement created by We Are Social, United Kingdom for Audi, within the category: Automotive.

When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time. Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch. Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track and go. The BeatBot will then pace out the programmed race. It allows runners to race their own best time, their rival’s best time and even Usain Bolt’s best time. With a top speed of 44kmh, BeatBot can recreate Bolt’s record-shattering 100m dash, giving runners a chance to experience firsthand just how fast the world’s fastest man can go. Ambient advertisement created by JWT, United States for Puma, within the category: Fashion.

The client asked to talk about the capabilities of the web on mobile devices. What can be done with today’s tools? The brief asked for a one minute spot transmitting this values. We based our approach on the universal language: music. Nowadays you can pretty much create and mix music thru your iphone, ipad, and android devices, including phones and tablets. This means that you can start working collectively wherever and whenever inspiration arrives. Music is Mobile, because Web is Mobile. Digital advertisement created by APZmedia, Italy for Tim, within the category: Electronics, Technology.

Digital advertisement created by Entrée Public, France for Arras Film Festival, within the category: Recreation, Leisure.