Film advertisement created by BBDO, United Kingdom for Cesar, within the category: Pets.

Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

What happens when you park the new, not yet launched, Opel Adam in central Copenhagen on a dark evening - and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn't seen coming. Ambient advertisement created by Grey, Denmark for Opel, within the category: Automotive.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

Associate Director / Business Development: Jamie Daigle Film advertisement created by Saatchi & Saatchi, United States for GLAAD, within the category: Public Interest, NGO.

Sometimes when you own a home you can find yourself in an ugly situation where you need to sell it fast and move on with your life. In the first spot for HomeVestors®, we see a family living in a home with obvious foundation problems – everything is tilted. They are in their kitchen having dessert. The husband asks his wife to pass the pudding. When she sets the dish in front of him it slides off the table. The voiceover says, “When things get ugly call the We Buy Ugly Houses People.” The spot is resolved with a HomeVestors® employee showing the couple how he can help them by buying their house. The second spot involves an errant husband. Kiran, of The Cavalry Productions, directed these comedic spots (part of a 3-spot campaign) for the HomeVestors brand. Film advertisement created by Calise Partners, United States for HomeVestors, within the category: Professional Services.

Ambient advertisement created by Orangetime, Estonia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Turkey for Lipton, within the category: Non-Alcoholic Drinks.

Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini. Film advertisement created by Providence, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by The Community, United States for Corona Beer, within the category: Alcoholic Drinks.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. "Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. "In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.” Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.” “Send the kids off to college, become empty nesters, move to wine country,” and, another example, “Find out you’re expecting twins. Buy a new house in the suburbs. Welcome your third child. Build an addition onto the house.” Those carefully crafted life plans can be derailed by a natural disaster, the campaign points out, as they were for so many locals in October 2017 when wildfires took the lives of 44 people, burned more than 8,400 structures and caused an estimated $9 billion in damage. Digital advertisement created by BarrettSF, United States for Exchange Bank, within the category: Finance.

Digital advertisement created by Ufaan Films, India for Oxfam, within the category: Public Interest, NGO.

Bimbo Integrated is an idea born from the need of the brand to continue building on its platform "feed a better world". That's why we integrate, for the first time in history, all varieties of Bimbo bread in a single pack. A pack with a single purpose. To educate about tolerance and diversity. Together with integrated education professionals, we present Bimbo Integrated in various educational institutions through an educational plan designed with bread in the center and complement it by launching it in networks through influential chefs and integrating recipes. Direct advertisement created by Ogilvy, Argentina for Bimbo Bakeries, within the category: Food.

Digital advertisement created by Triad, Slovakia for O2 Slovakia, within the category: Electronics, Technology.

As a lead-in to the NCAA Women’s Basketball Championship Presented by Capital One, ESPN has launched a new campaign today, which coincides with International Women’s Day. Narrated by Good Morning America host and former college basketball player Robin Roberts, the spot is underscored by P!nk’s song “What About Us,” and celebrates female empowerment and achievement in sports from the past, present and future. The creative weaves images of female athletes who have defied expectations, broken gender barriers and achieved incredible feats in their sport with iconic moments from previous NCAA women’s tournaments. The creative was produced by ESPN’s internal agency, CreativeWorks.

Outdoor advertisement created by Mullen, United States for California Avocado Commission, within the category: Recreation, Leisure.

Ambient advertisement created by Copacino + Fujikado, United States for Goodwill, within the category: Public Interest, NGO.

Film advertisement created by Civilization, China for Mengniu, within the category: Non-Alcoholic Drinks.