Digital advertisement created by The Martin Agency, United States for One Show, within the category: Professional Services.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for Whiskas, within the category: Pets.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags? Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (waste happens everywhere!) and younger (connect with consumers before and as they enter the category). So we came up with an idea that would help the brand and their target take the fight against waste from the kitchen to the (outside) world, applying the “Reuse” principle to their product and building a relevant connection with Millennials. And so The Glad Tent was born, a product intended to be used as a tent during Music Festivals (where people camp for days), and as a bag, at the end of the Festival, to dispose of people’s trash. This way Glad would make the stand against waste – even when people are just thinking of having fun – easier and cooler. Ambient advertisement created by Alma, United States for Glad, within the category: House, Garden.

Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has. We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new São Paulo’s State Championship theme tune and was played during game openings and broadcasts, turning the championship’s visibility into free advertising for Heliópolis Orchestra. That was an orchestra that made the headlines in a country mad for soccer.

The Mens Collective is a session based men’s club that challenges men to talk about who they are and what it means to be a man in today’s world. Digital advertisement created by Magnum Opus Partners, Australia for The Mens Collective, within the category: Public Interest, NGO.

Direct advertisement created by TDI Group, Russia for Nescafe, within the category: Non-Alcoholic Drinks.

In order to announce the Puerto Rico Horror Film Fest, Badillo Saatchi & Saatchi created "AFTER DEATH", the first short film written by a dead person. The agency contacted a medium and in a real séance, they channeled the spirit of María Mercé, who narrated a story which was then taken to the screen by Salado and Director Nico Lacouzzi. Prior to this, a small documentary was filmed with experts who confirmed the possibility that someone from beyond could be the source of a script. In the story a couple falls in love to the rhythm of a song. The man dies tragically but he doesn't want to stop dancing to the song's tune with his live loved one. One day she decides she doesn't want to keep on dancing and that's when the problems begin. The short feature which promoted the festival transcended the realm of advertising and it became a news item in over 20 countries. It has also been requested to participate in the official selection of several movie festivals, giving the Puerto Rico Horror Film Festival a media coverage never achieved to date. This action consisted of two trailers and a poster plus the short film itself. Film advertisement created by Saatchi & Saatchi, Puerto Rico for Puerto Rico Horror Film Fest, within the category: Recreation, Leisure.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Wedding march... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

Ambient advertisement created by Ogilvy, Brazil for Santa Cruz Skateboards, within the category: Personal Accessories.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Creative agency HEIMAT and HORNBACH partner with world-class designer and architect SIGURD LARSEN to create something new and rather wonderful: the WERKSTÜCK ‘Lounge Chair’ campaign. Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Film advertisement created by VML, United States for Wendy's, within the category: Food.

Film advertisement created by Santa Clara, Brazil for Space Channel, within the category: Media.

Ambient advertisement created by Ogilvy, Germany for Toom baumarkt, within the category: Retail Services.

To launch this year's London Sci-Fi Film Festival, LongformLondon.com have released a content video that features an IT geek on a mission to rid London of its phone zombies. Phone zombies are a a very modern plague: pedestrians getting 'under our feet' as they shuffle along staring into their phones and generally being a nuisance on the city streets. Fortunately, an IT engineer has found the answer with his ingenious cell phone zapper gadget, which uses the zombies phone against their unsuspecting self, with shocking results. Content advertisement created by Longform, United Kingdom for Sci-Fi London, within the category: Recreation, Leisure.

Share a photo and get a Kaegi fret for free. Kaegi introduced the brand new Kaegimat. Find this “vending machine” at unexpected places, for example somewhere in the mountains, and share a photo of you and the Kaegimat with your friends at Facebook. Immediately, you will get a QR-code to your smartphone to change with a chilled Kaegi fret for free. Ambient advertisement created by Jeff, Switzerland for Kaegi, within the category: Food.