California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.

GAIA turns 25 this year. Through all these years, full of passion and fighting spirit, they have steadfastly stood up for animal rights and welfare in countless ways. And that hasn’t changed, but now it’s being expressed in a different way: with more emotion. Film advertisement created by Flexus, Belgium for GAIA, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Audio advertisement created by Change, Poland for Skoda, within the category: Automotive.

Digital advertisement created by Plan B, United States for Plan B, within the category: Agency Self-Promo.

Film advertisement created by Studio G, United States for Google, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

When you are confident enough to be more than one of a kind, the whole world can be your comfort zone. In a world where identity has become so fluid, ASICS shows that with the new ASICS GEL-QUANTUM sneakers, a new generation easily adapts to the shapeshifting nature that comes with it. Integrated advertisement created by Likefriends, Netherlands for ASICS, within the categories: Fashion, Sports.

Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human. Sexpo, South Africa's premier health, sexuality and lifestyle expo, is campaigning to make sex great again by ensuring that sex and sexuality are topics that are on everybody's lips! Digital advertisement created by Retroviral, South Africa for Sexpo South Africa, within the category: Recreation, Leisure.

Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video, titled “Wednesday Is Officially WEGGSDAY!,” has been created to hilariously introduce the concept. The animated video also highlights the versatility of eggs, reminding consumers that eggs are an incredible meal solution beyond just breakfast. Film advertisement created by BBDO, United States for American Egg Board, within the category: Food.

Film advertisement created by Genesis, United States for Pearl Izumi, within the category: Fashion.

Digital advertisement created by Shackleton, Spain for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by David&Goliath, United States for California Lottery, within the category: Gambling.

Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.

Film advertisement created by Rethink, Canada for Canadian Premature Babies Foundation, within the categories: Health, Professional Services, Public Interest, NGO.

Film advertisement created by Shelton Group, United States for Wasting Water is Weird, within the category: Public Interest, NGO.

Content advertisement created by Dark Horses, United Kingdom for Nissan, within the category: Automotive.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.