It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music. Experiential advertisement created by Kubis Interactive, Romania for Grolsch, within the category: Alcoholic Drinks.

Ambient advertisement created by Retroviral, South Africa for Raisin, within the category: Finance.

Executive Producer: S.T. Fah Ambient advertisement created by Creative Juice, Malaysia for Expedia, within the category: Professional Services.

To show how easy is to use Brazilian credit card, Elo via Google Pay, we asked a guy to jump out of an airplane and buy a parachute while in free fall. Content advertisement created by Wieden + Kennedy, Brazil for Elo Card, within the category: Finance.

As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

The film shows visitors to Stockholm, live casted, as they pose for the camera on different scenic locations across the Swedish capital city. It includes families from the middle east, asia, teenage punks, skaters, climbers, people in wheelchairs and a priest, among others. Digital advertisement created by Volontaire, Sweden for Visit Stockholm, within the category: Hospitality, Tourism.

Film advertisement created by Buzziness, Portugal for Lisbon International Advertising Festival, within the category: Recreation, Leisure.

Short film targeted to the kids living in suburbs. The are the most common victims of train electricity accidents, Because they don’t know about the danger hidden in the wires.

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Jiffy Lube celebrates the competitive spirit of college football’s Rivalry Week in new short-form videos for ESPN’s Snapchat Discover channel. The three spots were produced and edited in-house by agency of record J. Walter Thompson and are hosted on a new landing page, rivalry.jiffylube.com. Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, United States for FedEx, within the category: Professional Services.

Digital advertisement created by Playroom360, Spain for Hero Baby, within the category: Food.