In-store, 12-foot wide by 27-inch tall digital menu boards, showcasing the making of delicious Wetzel’s Pretzels snacks. Outdoor advertisement created by O'Leary and Partners, United States for Wetzel's Pretzels, within the category: Food.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Film advertisement created by Ogilvy, India for Sprite, within the category: Non-Alcoholic Drinks.

Because Docusol helps babies fill their nappies, we created an ‘unhappy nappy’ looking for the thing he wants most in life - to be filled with poo! Film advertisement created by McCann, United Kingdom for Docusol, within the category: Pharmaceutical.

Film advertisement created by Biborg, France for Anno 1800, within the category: Gaming.

Digital advertisement created by BBDO, Argentina for Tarjeta Naranja, within the category: Finance.

Digital advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Digital advertisement created by Fisheye, India for TE-A-ME, within the category: Non-Alcoholic Drinks.

Film advertisement created by Rokkan, United States for Café de Colombia, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Germinal, Spain for Doctors Without Borders, within the category: Public Interest, NGO.

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine. Ambient advertisement created by Leo Burnett, Colombia for Navarro Correas, within the category: Alcoholic Drinks.

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. Adam wants to leave his job but he’s never spoken about this project to anyone. Ginette wants to sing but she keeps it to herself. Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him. Fatima wants to get married to her boyfriend but she doesn’t dare to tell him. Geneva wants to leave her company and start a new life. Midori has discovered a new side to herself. We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way. Content advertisement created by Publicis, France for AXA, within the category: Finance.

This spot features two consistent characters from the world of Airtel, and shows that while there’s nothing wrong with traditional food preparation methods, adopting newer ways won’t hurt either, which is a metaphor that hints at the superiority of its 4G network. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Content advertisement created by BBDO, Canada for Mercedes, within the category: Public Interest, NGO.

Digital advertisement created by Jung von Matt, Germany for Stowa, within the category: Personal Accessories.

Responsible Sip is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions. Ambient advertisement created by QG Propaganda, Brazil for Bar Bla, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by KIKKUT/BKRMN, Norway for Amnesty International, within the category: Public Interest, NGO.