Digital advertisement created by Miami Ad School, United States for Pearson, within the category: Education.

In their pilot advertising effort, Home Paternity® has tapped the Chattanooga-based agency Humanaut to promote a high-quality, affordable DNA testing kit that can be conducted in the privacy of your own home. The cheeky 3:30 minute long-form ad tackles the most famous paternity case of all time—the Immaculate Conception—and reimagines how the age-old Christmas story would play out on a daytime talk show. Virgin Mary appears on the Maury-esque Who’s Your Daddy? to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception. “I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy. Film advertisement created by Humanaut, United States for Home Paternity, within the category: Health.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

Every year, BMW wishes its customers a new year of exhilarating and safe driving pleasure. But this time it is not just a wish. With a special Christmas card, BMW and Air want to ensure there is extra safety on the road. AIR developed the ‘Christmas Safety Card’ in collaboration with electronics company Selectron. It’s a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The micro sensor in the card measures driving behaviour and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. The sensor measures the G-forces and reacts when the car accelerates too much, or when it brakes or drives too quickly through bends. This technical prowess took quite some time to organise, and required much testing and reprogramming. The limited edition Christmas card was sent to members of the BMW M LEAGUE who recently bought their car and participated in the BMW Track Days. Drivers who we know want to get the most out of their cars in a responsible manner. We hope our ‘Christmas Safety Card’ will help them drive safely through the winter and beyond. Direct advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

Film advertisement created by BBDO, Croatia for Ožujsko, within the category: Public Interest, NGO.

Film advertisement created by JOAN Creative, United States for Virgin Hotels, within the category: Hospitality, Tourism.

Direct advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Ireland's leading media brand, the Irish Independent, reminds the people of Ireland that to make better choices in life, you need to be better informed.

Ambient advertisement created by Eric Mower and Associates, United States for Domtar, within the category: Industrial, Agriculture.

Ambient advertisement created by The Viral Factory, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McCann, Peru for Papa Con Camote, within the category: Fashion.

Digital advertisement created by Lowe, Vietnam for Castrol, within the category: Automotive.

Penalty MAX is the top of line product of Penalty, and we needed to say that Penalty MAX improves your habilities and performance, so we decide to go another way to say it, with a funny language, completely different than all other sportwear companies does, using an icon of the Brazilian tacky culture, the singer FALCÃO, who has the same name as the great Brazilian sport star, considered the greatest Indoor Soccer player of all time. Film advertisement created by CDR+, Brazil for Penalty, within the category: Fashion.

Film advertisement created by Swefilm, Sweden for If Stockholm Open, within the category: Recreation, Leisure.

Digital advertisement created by Accademia di Comunicazione, Italy for Department Of Health, within the category: Health.

For over 100 years, people in South India have been fighting over water from the river Kaveri. Over the years, relentless deforestation, sand mining and other mindless activities has reduced the mighty river to a mere trickle in many places. Shot in stark black and white, the film brings to light the fact that the river is dying. It conveys the message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over. The part mythological, part ecological film is a poignant message of peace and hope. The film lets the viewer decide how “The story of Kaveri” ends by placing the fate of the river in the hands of the viewer. And this is not just the story of Kaveri. It’s the story of every river, the world over. The film is a clarion call to #ReforestIndia. One tree at a time.