‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

Film advertisement created by Crispin Porter + Bogusky, United States for Burger King, within the category: Food.

Film advertisement created by Camp + King, United States for Del Taco, within the category: Food.

Film advertisement created by Ogilvy, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

South Africa is one of the highest consumers of alcohol in the world. The problem is complex and doesn't discriminate. It is widespread across our very diverse society, regardless of race, gender or economic standing. To raise awareness of what our client, Aware.org, calls a 'silent crisis' we focussed on the way in which adults influence underage drinking in both subtle and overt ways.

Huawei P10 latest online video titled ‘What is your story?’ encourages people to see beyond what is right in front of them, and adjust their focus, shining a light on the changing landscape of a more progressive and empowered Arab female. In the first week, the online video has gathered over 9.2 million views on YouTube and social media platforms. Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Huawei, within the category: Electronics, Technology.

Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends. The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

This is a commercial we have done to promote Casa do Zezinho, a non-profit organization in São Paulo, Brazil. They help thousands of underprivileged children through education and art. Pos-Production Cine X Film advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Ambient advertisement created by TRY, Norway for DnB, within the category: Finance.

Film advertisement created by Ogilvy, United Kingdom for Persil, within the category: House, Garden.

Digital advertisement created by Merchlar, Canada for Merchlar, within the category: Agency Self-Promo.

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Case study of the B2B campaign that BETC Paris created for the crime cable network 13th Street. Direct advertisement created by BETC, France for 13th Street, within the category: Media.

Full-service ad agency The Distillery Project (TDP) has created a holiday brand campaign for retailer Meijer. The earnest and reflective spot highlights the value of family and the lasting memories we create together while reevaluating what the holidays mean and what's truly important in 2021. Ultimately, it relays the idea that traditions carried on from childhood keep the magic and love of the holidays alive for generations and are proof that love is timeless. Film advertisement created by The Distillery Project, United States for Meijer, within the category: Retail Services.

Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Digital advertisement created by Famous, Belgium for WWF, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.