We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black. Ambient advertisement created by Havas, Portugal for Amnesty International, within the category: Public Interest, NGO.

Injuries are the only thing that separate athletes from their passion. Now, Powerade provides all the nutrients you need on the inside and the protection you need on the outside. Experiential advertisement created by Miami Ad School, United States for Powerade, within the category: Non-Alcoholic Drinks.

Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary 'Family von Trapp' happily singing 'do re mi' while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden. Film advertisement created by JWT, Netherlands for Nationale-Nederlanden, within the category: Finance.

Film advertisement created by Herezie, France for Vitalfan, within the category: Pharmaceutical.

Film advertisement created by Lewis, United States for Tiffin Motorhomes, within the category: Automotive.

SFX Supervisor: Boris Frey FX Artists: Ben Fox, Nathan Diehl Film advertisement created by The Martin Agency, United States for Benjamin Moore, within the category: House, Garden.

Street Musician's Day (Gatvės Muzikos Diena) is an annual music event which was initiated by Lithuanian musician and actor Andrius Mamontovas. Anyone, who plays any instrument, no matter whether one can play several chords or are professional musicians, may become a participant of the festival. To show that anyone can play any instrument and anyone is welcome no matter how good he/she is, we made this experiment and played music with hair. A material that looks impossible to play with at first glance.

A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Ambient advertisement created by Serviceplan, Belgium for Frisk, within the category: Confectionery, Snacks.

Ambient advertisement created by JWT, South Africa for J&B, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Faster Horses, United Kingdom for Uniqlo, within the category: Fashion.

PROBLEM: Coca-Cola wanted to connect with Muslim consumers over Ramadan, the most auspicious month of the Islamic calendar. Over a million Canadian Muslims celebrate the month by fasting from sunrise to sunset. How would a beverage brand connect with consumers that don't eat or drink all day? SOLUTION: Understanding the anticipation that Muslims feel going hungry and thirsty in the heat of summer, we focused on the Iftar: the sunset meal at the end of a 14 to 17 hour long fast. Our campaign became a countdown in the mouth-watering wait to sunset, with each post tied together by the simple greeting, #IftarMubarak (Arabic: “Have a blessed meal”). Digital advertisement created by McCann, Canada for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Preuss und Preuss, Germany for Mercedes-Benz, within the category: Automotive.

Digital advertisement created by Propeg, Brazil for Villa Forma Gym, within the category: Recreation, Leisure.

Digital advertisement created by BMF, Australia for Domino's Pizza, within the category: Food.

After centuries of rapid industrialisation and unprecedented urban development, bees have to fly much further in search of the plants they need. Long distances exhaust them. This is putting them on the verge of extinction. That’s why we created Bee Saving Paper - an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees to help them fly further. More information at beesavingpaper.com Design advertisement created by Saatchi & Saatchi, Poland for City Bees, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, United Kingdom for Aussie, within the category: Health.

Ambient advertisement created by Don, Argentina for Zurich, within the category: Finance.

Film advertisement created by BMF, Australia for Barista Bros, within the category: Non-Alcoholic Drinks.