Film advertisement created by BBDO, United Arab Emirates for Etisalat, within the category: Electronics, Technology.

Digital advertisement created by dim&canzian, Brazil for Adote Um Vira Lata, within the category: Public Interest, NGO.

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde. Digital advertisement created by DDB, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Film advertisement created by BSSP, United States for Rao's Homemade, within the category: Food.

Film advertisement created by FCB, Canada for Warrior Adventures Canada, within the category: Public Interest, NGO.

Film advertisement created by McGarrah Jessee, United States for Guitar Center, within the category: Recreation, Leisure.

Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by DDB, Latvia for airBaltic, within the category: Transport.

Film advertisement created by gnet, United States for Xbox, within the category: Gaming.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising. Digital advertisement created by Bic, United States for ELOQUII, within the category: Fashion.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Ambient advertisement created by Cossette, Canada for Salvation Army, within the category: Public Interest, NGO.

In April, the fee on all parking tickets in Stockholm increased. With over 50 million dollars in ticket fees given in 2018, Stockholm already stands for half of the total fees in Sweden. In Stockholm’s city center, there’s also a store named Pause – One of Sweden’s best hifi suppliers. Unfortunately, some people in the store’s surroundings have their minds set on great sound systems rather than on where they are parking. But nobody likes getting a parking ticket. However, most people enjoy great sound. And a great deal. That’s why Pause is launching ”The Pause Ticket” – an initiative turning your paid parking ticket into a voucher for speakers. Experiential advertisement created by Backroad, Sweden for Pause Ljud & Bild, within the category: Electronics, Technology.

Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. Film advertisement created by Wunderman Thompson, United Kingdom for HSBC, within the category: Finance.