A young man living ataxia, a group of neurological and degenerative diseases, crosses the line of what’s acceptable when it comes to raising funds for research. Film advertisement created by Brad, Canada for Ataxia, within the category: Public Interest, NGO.

Ambient advertisement created by Hypermedia Isobar, Poland for Polskie Radio, within the category: Media.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

This year, SS+K is breaking free of the traditional flat holiday card stack by offering 360° virtual reality bobsled rides. A few folds will turn the 2D card into 3D VR glasses for the recipient to take take their seat in the bobsled. After sliding through banked turns, jumps, an upside-down loop and more jumps, the bobsledder will bash through a bank of snow at the finish line where they are greeted by cheering polar creatures that they’ve encountered along the way. The virtual world consists of beautifully simple 3D polygonal assets that make up a colorful winter wonderland. With the cardboard glasses, users will be able to engage a slow-motion effect at any point throughout the experience to get a better look at the playful world around them. At any point throughout the run, snow will fall if the user shakes their head. You can start the experience with any VR headset by going to https://www.ssk.com/holiday/ on your phone. No VR glasses? There’s also a 360-degree YouTube video of the experience. (Hint: If you watch the video on an Android phone, you can explore the world as you would with a VR headset.) Direct advertisement created by SS+K, United States for SS+K, within the category: Agency Self-Promo.

SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention. Film advertisement created by Ogilvy, Panama for Toyota, within the category: Automotive.

Film advertisement created by Phibious, Vietnam for FV Hospital, within the category: Health.

Direct advertisement created by Grey, Mexico for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United Kingdom for British Airways, within the category: Transport.

Ambient advertisement created by Wunderman, France for Le Drugstore Parisien, within the categories: Health, Pharmaceutical, Retail Services.

Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by Gloryparis, France for Mercadier, within the category: House, Garden.

Film advertisement created by Somesuch, United Kingdom for Eurostar, within the category: Transport.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Havas, United Kingdom for Durex, within the category: Health.

Editor:s Richard Trier, Steve Blackwell Digital advertisement created by Havas, United Kingdom for Durex, within the category: Health.

Film advertisement created by la comunidad, United States for VH1, within the category: Media.