Film advertisement created by Publicis, France for BNP Paribas, within the category: Finance.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

The Challenge: Standard Chartered Bank wanted to promote their credit card benefits during the month of Ramadan. The Opportunity: Rather than feeding people the same old clichés, we cut through the clutter of Ramadan advertising by tapping into the social aspect of the season. We chose to engage – not advertise. The Idea: My Majlis is the world’s first game that brings the ‘Majlis’ or Ramadan tent experience to life. The game mirrors the real world ‘Majlis’ experience, bringing family and friends together virtually to relax and socialize. Fans create their own ‘Majlis’ or tent, purchase furniture, decorate and invite guests to visit, all using Standard Chartered credit cards. The most popular ‘Majlis’ rated by guests wins ‘Majlis’ experiences in real life. The Results: In just 4 weeks, more than 15,277 fans played My Majlis, on average spending over 7 minutes per visit playing the game. The most popular ‘Majlis’ (with an impressive 2,006 guests) took home the big Eid getaway weekend prize! Not only did consumers share a social experience that was relevant to them, they also learned about the benefits of Standard Chartered cards through gameplay. In just a few weeks, Standard Chartered went from being just another bank to becoming the most socially engaged bank in the United Arab Emirates, with clear product benefits. Digital advertisement created by TBWA, United Arab Emirates for Standard Chartered, within the category: Finance.

The benefit of No Drain tuna is obvious, the clue is in its name. To highlight this a John West fishermen links the Tuna to various fishermen he knows with obvious nicknames, such as Eduardo Wobblechops. Film advertisement created by JWT, United Kingdom for John West, within the category: Food.

Digital advertisement created by Blackninja, Brazil for Changing Recife, within the category: Public Interest, NGO.

Film advertisement created by TRIS3CT, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United Kingdom for Sainsbury's, within the category: Retail Services.

Film advertisement created by BBDO, United States for Tamiflu, within the category: Pharmaceutical.

Post Production: Claudio Alves, Studio Great! Production House: Studio Great! Ambient advertisement created by Publicis, Brazil for SBT, within the category: Media.

Duchenne Muscular Dystrophy (DMD) is a genetic muscle-wasting disease that almost exclusively affects males. There is currently no cure and in most cases boys do not live beyond their twenties. While the degenerative condition makes the boys physically weak, having to live with this reality makes them incredibly strong; in a sense they are the World’s Strongest Boys. We wanted to draw attention to these boys’ strong, defiant spirit by juxtaposing the world of physical strength and fitness with their remarkable inner strength. The brand’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength which, shared via the sports stars’ social channels, then direct the public to a website, https://worldsstrongestboys.duchenneuk.org, where a 60-second film reveals the true identity of the World’s Strongest Boys, shown through the eyes of 10-year old DMD sufferer Alex Hallam. Film advertisement created by WCRS, United Kingdom for Duchenne UK, within the category: Public Interest, NGO.

Volkswagen opposes key European laws that we need if we're going to save our planet from climate change. All is not lost. We feel the good in Volkswagen. Help us turn VW away from the Dark Side. Join the rebellion: http://vwdarkside.com/

Film advertisement created by BBDO, Australia for Hungry Jack's, within the category: Food.

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules.

Amarula and WildlifeDirect are working together to kill the ivory trade. Digital advertisement created by FCB, South Africa for Amarula, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Film advertisement created by Athos, Bolivia for Voluntarias de Cáncer de Mama Bolivia, within the category: Health.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

To Kill a Mockingbird makes its return to Broadway October 5 with original cast members Jeff Daniels as Atticus Finch and Tony Award®-winner Celia Keenan-Bolger as Scout.