Film advertisement created by BBH, United Kingdom for Google, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, India for Shan Foods, within the category: Food.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

Stunt in a Belgium shopping center through the microphone! Ambient advertisement created by Duval Guillaume, United Kingdom for Opvoedingslijn.be, within the category: Fashion.

Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

The Spanish media group Atresmedia and its platform dedicated to road traffic safety, Ponle Freno, wanted to make a tribute to the more than 20,000 fatal victims in road accidents over the past ten years and raise awareness about the importance of safe driving. Film advertisement created by AFTERSHARE.TV, Spain for Ponle Freno, within the categories: Media, Public Interest, NGO.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Digital advertisement created by Grey, France for Lego, within the category: Gaming.

Most of us know summer for being hot, steamy and a more than a little temperamental. And now, ‘he’s’ in town (wearing what can only be described as Miami Swag meets Milan Chic), and he’s teamed up with Yas Island Theme Parks to help you get away from the same old summer getaway this year. Whether you’re a tourist coming to the UAE for a vacation or a resident wondering how to spend your scorching summer, it’s hard not bump into the endless offers, promotions and promises of an ‘awesome’, ‘big’ or ‘unforgettable’ break – they all sound, look and even offer the same old stuff TBH. But has anyone ever wondered what Summer has to say about all of these claims made on his behalf? That’s exactly what the folks at Yas Island Theme Parks are answering this year. Home to not one, but two, award-winning indoor theme parks (Ferrari World Abu Dhabi & Warner Bros. World™ Abu Dhabi) and the World’s Leading Waterpark (Yas Waterworld), Yas Island Theme Parks means business when it comes to fun. But don’t take their (or our) word for it. Let Summer (the actual season) tell you, in all his sizzling sassiness, why #SummerSaysYas. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the category: Hospitality, Tourism.

Digital advertisement created by VIA, United States for Greenpeace, within the category: Public Interest, NGO.

One case of HIV is diagnosed in Colorado each day. In early 2017, the Colorado Department of Public Health and Environment tasked Amélie with helping to eradicate this epidemic by raising awareness in the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. To tackle the first step in behavior change, Amélie created "Proud to be PrEPPED," a campaign that put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP. The "Proud to be PrEPPED" campaign used video, social posts and a robust website to show how PrEP keeps communities health and poised to end HIV once and for all. Capitalizing on creative assets from "Proud to be PrEPPED," Amélie then developed a new iteration of the campaign that would resonate with a Spanish-speaking audience. We collaborated with ATA-certified Hispanic marketing agency, Hispanidad, to transcreate the campaign materials to make it more culturally relevant to this particular audience. The Spanish campaign, ORGULLOSAMENTE PrEPARAD@," features videos, print ads and a robust website using the same form and function as ProudToBePrEPPED.com, with content tailored for the Latino community. Film advertisement created by Amélie, United States for CDPHE, within the category: Health.

From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn't. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, S7 Airlines, one of Russia’s biggest carriers, has created Earth7 - a planetary rover destined for earth. Earth7 was revealed in Moscow as part of an interactive experience, which combined cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote secret location thousands of miles away where it was situated. Seated in front of a huge screen transmitting Earth7’s live location, participants were able to remote control the 75kg aluminium machine with just a flick of the hand thanks to a high-speed data connection and kinetic armband. Developed by Wieden+Kennedy Amsterdam and ISD Group - an experienced team of robot technicians, experts on new technologies, programmers, engineers and industrial designers - Earth7 is part of ‘The Best Planet’. The latest integrated campaign by S7 Airlines depicts the best planet we know from a surprising perspective to awaken the senses and inspire Russians to travel. Evgeny Primachenko, W+K Amsterdam Creative Director, says: “We built the Earth7 rover to give people a chance to travel without travelling. Rovers traditionally explore far away planets, however for most Russians our own planet is still untraveled. Through this interactive experience we wanted to inspire people to experience the world themselves, and remind us all that there's a beautiful planet out there just waiting to be explored.” Each participant driving the rover had the opportunity to win return tickets for two to any S7 destination worldwide, if they could collect three samples of life on Earth. From jamón to kite-surfing, over 50 samples were rendered on top of the rover’s live video stream in a dynamically generated gaming interface to encourage players to explore the terrain. With these samples randomly generated each game to ensure a unique experience per player, each pilot had 90-seconds to find their first sample, followed by a minute to find the second and, if successful, another minute to find the last and win a golden ticket. Representative of a different destination that S7 flies too, these samples of life on Earth served as a reminder that from famous attractions to experiences, there are so many amazing things to discover on our own planet when we travel. Deputy General Director of S7 Group, Tatiana Fileva, says: "EARTH7 is a one-of-a-kind project that is part of our brand campaign 'The best planet', which we launched earlier this year. It aims to inspire people to explore, because travel is the best way to feel, see, hear something new or reсonsider the things we already know. There are so many interesting and beautiful things here on Earth - both created by nature and by human hands. To remind everyone of this, we used our planetary rover to explore one secret corner of our planet to provide an opportunity for participants to see familiar things from a fresh view." Viktor Shkurba, Founder at ISD Group said: "Every innovative project has its challenges that makes it seem impossible. Ours had three: construct a nearly unbreakable rover, create an intuitive interface that means anyone can pilot an advanced robotics system and establish a high-speed connection from Moscow to a distant desert nearly 5,000km away. I’m proud that with just one and a half months of intensive development and endless tests we managed to create an unforgettable user experience, which is truly one of its kind. " Experiential advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

NutriBullet is ringing in the New Year with a new campaign created by Humanaut that introduces a revolutionary new fitness program called BulletFit – the fastest way to get BulletFit this year. In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program. The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend,” only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie. The campaign is running in January to remind people that your nutrition routine is equally as important as your workout routine when it comes to achieving fitness goals and sticking to your New Year's resolutions. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Electronics, Technology.

Film advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

Film advertisement created by Intermark, United States for Troy University, within the category: Education.

Digital advertisement created by BBH, United States for Google Play, within the category: Media.

A housewife serves dinner the quicker way. If only physics came to her rescue.

Olvarit organises babies-only tasting at a Michelin-starred restaurant. Olvarit babyfoods have launched a new range of creative pots by inviting 20 babies to a unique tasting at one of Belgium’s finest restaurants: De Pastorie, in Lichtaart. Olvarit’s research showed that young parents prefer preparing their own meals for their baby – but that they often worry about whether they’re doing it right. Knowing which kinds of meat or fish to serve and getting the quantities just right is often more complicated than you’d expect. So the Belgian babyfood brand, part of the Nutricia group, came up with a new range of foods: Olvarit Ingredient. Six different varieties of meat or fish in just the right quantities. So you can combine their work with yours to combine with fresh vegetables to create a delicious homemade meal for your baby. There’s even an Olvarit recipe book to help make your meals even more interesting. And to show the creative possibilities the new range offered, Olvarit and advertising agency Duval Guillaume Antwerp/Modem organised a tasting with a difference. An invitation was sent out to the company’s mailing list, and 20 lucky guests were selected to be the first to try the range at one of Belgium’s finest restaurants. Chef Carl Wens conjured up two delicious courses and the babies were given free reign to enjoy their meal as only they could. Film advertisement created by Duval Guillaume, Belgium for Olvarit, within the category: Food.

Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.

Cremo Company is a gentleman’s grooming brand rooted in style, purpose and the barbershop traditions of the past. To help men across the country enjoy their astonishingly superior lineup of products, Cremo wanted to create a mobile barbershop. Not just any barbershop. A one-of-kind, impossible-to-ignore Cremo barbershop. To help with the task, Cremo enlisted the help of So Cal Vintage Trailer Design in San Diego. Their first job: find the perfect trailer. They scoured the country until they found this gem, a 1948 Spartan Manor with nearly all of its original bodywork in prime condition. A trailer that was seemingly designed for Cremo — classic, purposeful and dripping in style. Over the course of 6 months, the team restored and customized this beauty into a fully functioning barbershop on wheels. No expense was spared. Details include: a custom Takara Belmont Barber Chair, American hickory flooring, intricate tile work, gold-leaf lettering done by hand and, of course, a spinning barber pole. It’s truly a work of art that turns heads and draws a crowd wherever it goes. The Cremo Barbershop on Wheels is currently touring the country, with barbers on board, giving out free haircuts, beard trims, product samples and grooming tips along the way. Follow its journey at CremoRoadTrip.com. Experiential advertisement created by Antidote, United States for Cremo Company, within the category: Beauty.