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For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai's South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station. Outdoor advertisement created by Havas, China for Perrier, within the category: Non-Alcoholic Drinks.
Film advertisement created by Goodby Silverstein & Partners, United States for Bay Area Council, within the category: Public Interest, NGO.
In 2018 one of the world’s greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald’s restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun. Design advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food.
Digital advertisement created by Humanaut, United States for Halfpops, within the category: Confectionery, Snacks.
Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.
What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, Bandsports created the Anti-Rival Vaccine: an idea that used rivalry to support the children immunization campaign against H1N1. During an outbreak of the virus in São Paulo, we set up a special clinic for football enthusiasts. In there, consultation rooms were fully decorated with the colors of the four major São Paulo soccer teams. Doctors and nurses had jersey-like uniforms and even the syringes were customized. Fathers just had to choose a rival team and their sons H1N1 immunization took place at that team's room. The vaccines were the regular approved ones, only the environment changed. All to make children associate the pain of that experience with the rival, protecting them from the disease and from the wrong team. With Bandsports Anti-Rival Vaccine, sports fathers had two reasons to rest easy: no H1N1 and none of that rival nonsense. Ambient advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.
Speed Control in Belgium. Those who were caught speeding were pulled over by the police. Nothing unusual. Until they were invited to have a brief chat. Experiential advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.
Since the Lunar New Year celebration is going to be fairly quiet this year due to the pandemic, we decided to bring the excitement and celebration of Chinese’s culture and tradition through this short video. The Spirit Awakens - Our forefathers brought along the Chinese culture as they travelled south from mainland China. The Chinese always have an appetite for an eventful Lunar New Year and with all these iconic Chinese traditional performances and the presence of supportive multicultural leaders in the state, we hope to keep the spirit and legacy of our forefathers alive, eventually inspiring the younger generation. Digital advertisement created by Sarawak Eye, Malaysia for Sarawak Eye, within the categories: Agency Self-Promo, Hospitality, Tourism, Public Interest, NGO.
Three artists were challenged to replace the brush by the famous Swiss brush teeth, the ink for toothpaste and screens by mirrors. Film advertisement created by BETC, Brazil for Curaprox, within the category: Health.
Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.
Digital advertisement created by Camp + King, United States for YouTube, within the category: Professional Services.
Brusnika is a federal developer. The company’s philosophy is that everyone can afford to have a nicer life. It is nothing but normal to live in a cozy and spacious apartment, feel safe and be surrounded by beauty. The developer employs engineer and scientific approach to everything they do. There’s nothing random in how Brusnika projects and designs their houses. Nature is the most skilful engineer, and Brusnika learns from the best. Studying natural processes, the company adopts the best practices to create the perfect environment for their clients. An aesthetic and functional yard requires daily year-round work of the company's employees: they develop a methodology for plants selection, think over a planting calendar, calculate the volume of soil for the root system of seedlings, and take into account solar motion. The soundtrack is a nostalgic song from a nationally loved classical Soviet movie. “Every kind of weather is a blessing; rain or snow, we should be grateful anyway”. Andzej Gavriss filmed the spot using 16 mm film: “We chose film because it takes away extra detalization while adding up on sensuality and sentimentality. To humanize the gardening topic, we spotlighted the value of the relationship between people was placed at the center of the plot.” Film advertisement created by Voskhod, Russia for Brusnika, within the categories: House, Garden, Industrial, Agriculture.
Tamnoon is a leading fashion brand in Israel. Other famous fashion brands in Israel are called "Castro", "American Eagle" and "Fox". In the movie we see symbols of our competitors getting knocked out when we reveal our new collection. Film advertisement created by JWT, Israel for Tamnoon, within the category: Fashion.
BOXT Takes the Bamboozlement out of Buying a Boiler in New Campaign by Über Agency As we enter into the winter months, some people may already be worrying if their boiler will make it through the winter. Many of us will at some time or another have been caught out by the need to replace a boiler urgently. So the UK’s No1 rated heating service, BOXT, have launched a new campaign to highlight the ordeals homeowners face when their boiler breaks down, offering an alternative simple, quick and stress-free service with BOXT's commitment to delivering and installing a new boiler the next day. Film advertisement created by Über Agency, United Kingdom for BOXT, within the category: Professional Services.
Created to support Just Eat official sponsorship of Milan Pride 2019, “Just Amore” is the struggling love story between a slice of pizza and a pineapple aiming at turning a polarizing meal into a symbol of freedom of choice. Because “no match is a wrong match”. Film advertisement created by AKQA, Italy for Just Eat, within the category: Food.
How well do you know your partner? A collaboration with John Hopkins Bloomberg School of Public Health Center for Communication Program, Aiisseee! is an innovative, multimedia approach to behavior change in East Africa. Using radio, TV, and social media, Aiisseee! campaign makes millions of impressions every week. By using laughter to focus on couple connectedness, we are able to address issues around HIV, family planning, maternal health, and other serious topics that affect everyone in East Africa. Digital advertisement created by Khanga Rue Media, Tanzania for USAID, within the category: Public Interest, NGO.
Film advertisement created by Weber Shandwick, United States for The American Academy of Periodontology, within the category: Health.
Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.
Film advertisement created by DDB, France for Winamax, within the category: Gaming.