Film advertisement created by Saatchi & Saatchi, Romania for Lexus, within the category: Automotive.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Executive Producer / Director of Broadcast Production: Carol Lombard Film advertisement created by David&Goliath, United States for Vizio, within the category: Electronics, Technology.

Film advertisement created by Sid Lee, France for KFC, within the category: Food.

Film advertisement created by Havas, United Kingdom for Citroën, within the category: Automotive.

The world cup is around the corner and EVERYONE IS WAITING FOR IT! Waiting for the world cup package from Etisalat on their TV service called: eLife Film advertisement created by BBDO, United Arab Emirates for Etisalat, within the category: Electronics, Technology.

Music credits: Title: “Lost in the Light” Actor: Bahamas Songwriter: Afie Salomon Jurvanen Publisher: Downtown Music UK Ltd Producer: Universal Music Media Agency: STARCOM Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for Volkswagen Commercial Vehicles, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Snoop, Spain for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Dentsu, Japan for Iwaki City, within the category: Public Interest, NGO.

Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds. In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet. The idea: "You can reach anyone through 6 people". If this statement is true, will our main character succeed in attending the concert of the Kolin? YouTube interactive channel: http://www.youtube.com/user/KolinFAN Online animation: http://djuicejoin.demo.carnationgroup.com/ Ambient advertisement created by Leo Burnett, Hungary for Djuice, within the category: Electronics, Technology.

The Slovenian car accident victims’ association VOZIM, wanted to use a campaign to inform young people about the dangers of reckless driving. The campaign also sought to encourage Slovenian corporations to finance the Association’ activities. The campaign was based on the creative insight: THOSE WHO SURVIVE WILL HAVE STORIES TO TELL – stressing the idea that young people often tend to engage in reckless or drunk driving so that they would have “cool” stories to tell to their peers. Reckless driving is truly something we should not be trying to prove ourselves with because we might never get the chance to tell about it. We have sent a box containing a broken toy car and a real life short story by a person who got seriously injured in a car crash due to his reckless driving to our partners and donators. In order to read the story, the recipient must turn the box in his hands. As he turns it, the broken toy car spins, slides and turns inside the box, just like a real car would in an accident. Alongside showing the consequences of reckless driving, this direct mailing also relays the message that every time we sit behind the steering wheel, we take our destiny and the destinies of others in our hands. Direct advertisement created by Bruketa & Zinic, Croatia for VOZIM, within the category: Public Interest, NGO.

Digital advertisement created by Ageisobar, Brazil for Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Eyeballs, here’s a buttery treat. Watch our new ad ‘CAFE’.

Tongues, wag away. Thumbs, hit the likes.

#butterthefoodbutterthemood
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On 29 december 2015 five creative teams got some help with their returning end-of-the-year struggle: finding the perfect music for their casefilms. That day creatives of Dutch agencies Lemz, Havas, N=5, Selmore and Buutvrij had a complete band at their disposal for one hour: the Soundcircus Casefilmband. This 5 piece live band had only one goal: creating unique and perfectly matching music for the creatives’ case. When the teams arrived at the recording studio, they handed in their casefilm. Within one hour the Casefilmband members composed, played and produced the casefilm music, on the spot. With this idea recording studio Soundcircus not only helped out Dutch creatives, they also showed to the creative industry that they are the right place to get great music for their next campaign. Digital advertisement created by Soundcircus, Netherlands for Soundcircus, within the category: Agency Self-Promo.