The City and County of Denver tasked Amélie with creating an effective platform to educate Denver’s youth on the effects of underage marijuana use. Teens are a notoriously difficult audience to engage. They don’t want to be lectured or told what to do; they want the facts so they can make their own decisions. Research shows that most teens don’t understand the major ramifications underage marijuana use can have on everything from their health and development to their interests and future plans. To change that, Amélie created the “High Costs” campaign to give them the straight facts about weed. During the first year of the campaign in 2018, Amélie created a game show called “Weeded Out.” That let youth put their weed knowledge to the test in hopes of winning prizes and the title of Heavyweight Champion of Weeded Out Wisdom. Moving into 2019, the goal of the campaign’s second year was to put these facts in more relatable terms for teens so they’ll better understand how underage marijuana use can affect their passions, pursuits and future. As the campaign is, for the most part, digitally-based, the look-and-feel needed to be visually arresting and unexpected enough to break through the clutter. Amélie worked with Friends of Mine, a Denver-based production studio, to create CGI videos that use unconventional analogies to communicate the high costs of underage marijuana use in a meaningful way. The concept lent a strong narrative structure to the High Costs website as well, creating an immersive and relatable environment for teens to learn more about marijuana. By skipping the bull and giving them the unvarnished truth, High Costs has been able to spark conversation among teens, and provide them with the information they need to make the decision not to use marijuana underage. Integrated advertisement created by Amélie, United States for City of Denver, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for The Salt Institute, within the category: Food.

A 3 hour and 20 minute ad shows you how to save TIME with EnOcean. EnOcean uses self-harvesting technology that allows various switches and sensors to work without wires or batteries. They can be installed in less than ten minutes, as opposed to traditional switches, which can take 3 hours and 20 minutes (since you have to open up walls, run wires, install the switch, fix the hole, repaint, etc). Digital advertisement created by Alfred, Canada for EnOcean, within the category: Electronics, Technology.

Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about travelling to Brussels might have... In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, visit.brussels set up telephone boxes in three emblematic locations of the Brussels-Capital Region: at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists. A great opportunity for the people of Brussels to defend their Region. Ambient advertisement created by Air, Belgium for visit.brussels, within the category: Transport.

In “Bring Back Wildhood”, people of all walks of life reclaim the sense of freedom we are all born with when they unplug and reconnect with family and friends on RV adventures. Film advertisement created by doug&partners, Canada for Go RVing, within the category: Recreation, Leisure.

Outdoor advertisement created by Grey, Chile for Yo Mujer, within the category: Public Interest, NGO.

Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem - using the power of six year-olds. Experiential advertisement created by BMB, United Kingdom for Campaign to End Loneliness, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United States for Cirque Du Soleil, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by WCRS, United States for SKY, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

In the wake of the recent burst of social media conversation surrounding video evidence of domestic abuse, this video campaign seeks to steer the discussion towards how to end violence against women. It provides a way for people to help alleviate the problem by creating a video with a message that should be shared on social networks. Digital advertisement created by KBS+, Canada for Interval House, within the category: Public Interest, NGO.

Film advertisement created by ChannelUp, Netherlands for Frisian Flag, within the category: Non-Alcoholic Drinks.

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai's South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station. Outdoor advertisement created by Havas, China for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food.

Film advertisement created by Goodby Silverstein & Partners, United States for Bay Area Council, within the category: Public Interest, NGO.

In 2018 one of the world’s greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald’s restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun. Design advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food.

Digital advertisement created by Humanaut, United States for Halfpops, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, Bandsports created the Anti-Rival Vaccine: an idea that used rivalry to support the children immunization campaign against H1N1. During an outbreak of the virus in São Paulo, we set up a special clinic for football enthusiasts. In there, consultation rooms were fully decorated with the colors of the four major São Paulo soccer teams. Doctors and nurses had jersey-like uniforms and even the syringes were customized. Fathers just had to choose a rival team and their sons H1N1 immunization took place at that team's room. The vaccines were the regular approved ones, only the environment changed. All to make children associate the pain of that experience with the rival, protecting them from the disease and from the wrong team. With Bandsports Anti-Rival Vaccine, sports fathers had two reasons to rest easy: no H1N1 and none of that rival nonsense. Ambient advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.