Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.

Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day. Direct advertisement created by BETC, Brazil for Dermodex, within the category: Pharmaceutical.

Film advertisement created by China, Spain for Sitges, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, Japan for Hiroshima Tourism Board, within the category: Transport.

Film advertisement created by Madwell, United States for Bugaboo, within the category: Personal Accessories.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter. Ambient advertisement created by DDB, Canada for Canadian Tire, within the category: Retail Services.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

The British Columbia Construction Association’s message is clear: “Don’t Be A Tool”. The British Columbia Construction Association (BCCA) launched a new anti-bullying and harassment campaign in April, to coincide with BC Construction Month. The BCCA, and Vancouver agency Rethink, released a series of animated spots that tackle problematic workplace behaviour with the tagline “Don’t Be A Tool”. The campaign follows a year-long research project between BCCA and the Construction Workforce Equity Project that found three behaviours — bullying, hazing and sexual harassment—to be common problems in the industry. The series of three animated videos focus on each one of these behaviours with a unique and refreshing tone. “It can help spark conversation and awareness to these behaviours on construction work sites or, for that matter, in any job," says Chris Atchison, president of the B.C. Construction Association. "Right now there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality,” says Morgan Tierney, Managing Partner at Rethink.”We needed to create something that would cut through and get noticed. Using cartoon characters allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable" Out of the estimated 180,000 people working in B.C.’s construction industry, only five percent are women—something BCCA is working to change. They’re hoping this will improve worker retention overall and increase women to ten percent within the next decade. This anti-bullying campaign is part of a larger Builders Code initiative to set a baseline code of conduction standard in construction and improve workplace behaviour. Film advertisement created by Rethink, Canada for B.C. Construction Association, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by Barkley, United States for Tomb Raider, within the category: Gaming.

Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

We created a mechanic utilizing that insight and challenged our clients to imagine ice cream with whatever elements they had at their disposal. Like that, we decided to awaken our client’s inner creativity, making them part of our campaign and inviting them to win more pounds of ice cream. Digital advertisement created by Craniux, Paraguay for Amandau, within the category: Food.

Since the launch of the first generation, Renault Kangoo Van has always been able to innovate to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: "open sesame by RenaultTM ", the side opening of 1.45m without a central pillar, which makes it the widest side access in its category To highlight this innovation, which provides an unparalleled level of practicality, Renault and Publicis Conseil produced a campaign featuring a craftsman developing his business using the new Renault Kangoo Van. Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Anomaly, United States for Johnnie Walker, within the category: Alcoholic Drinks.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by TN Reklame, Denmark for Lej Et Lig, within the category: Automotive.

For our client The Dalí Museum in Florida, we wanted to play with the Dalí brand of surrealism and create something nonsensical out of something very familiar. Surely you've had a good old fashioned starting contest in your time but this app lets you compete against Dalí himself through your iPhone's front-facing camera. There's a catch, of course, in that the Dalí you compete against is just a picture of him. So you always lose. "The Dalí Staring Contest" (http://staringapp.com/) app is also supported by mirror decals inside the museum’s bathroom that pit “You vs. You.” Additionally there are two instructional videos, an abbreviated :51 second video and a full two hour video—a play on how long you can go. Digital advertisement created by Goodby Silverstein & Partners, United States for The Dalí Museum, within the category: Recreation, Leisure.

Film advertisement created by Base2, South Africa for Ultra Mel, within the category: Non-Alcoholic Drinks.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.