It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine. Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Outdoor advertisement created by 2CREATE, Slovakia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Film advertisement created by Jung von Matt, Germany for Simfy, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Tunisia for Association for the Rights of Immigrants and Refugees in Tunisia, within the category: Public Interest, NGO.

How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you. The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says: KICK the bullying out of our lives telling ME about what's stuck in my back. Experiential advertisement created by Carma Social Interventions, Brazil for Carma Social Interventions, within the categories: Agency Self-Promo, Public Interest, NGO.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by O&M, India for Anouk, within the category: Fashion.

Film advertisement created by Ogilvy, Hong Kong for Marriott, within the category: Hospitality, Tourism.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for American Diabetes Association, within the category: Public Interest, NGO.

Coyle, Kevin Lu, Shane Simpson, Domel Libid Film advertisement created by GMMB, United States for Washington Healthplanfinder, within the category: Professional Services.

Halloween is a great time to remember that in real life recognizing the face of evil can be very tricky. Mellanox is proud to empower the leading AI facial recognition applications in the world, making sure that evil can no longer hide.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.