Likes don't save lives

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine. Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.