Digital advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Film advertisement created by TRY, Norway for Norwegian Health Department, within the category: Public Interest, NGO.

Ambient advertisement created by SrBurns, Spain for SrBurns, within the category: Agency Self-Promo.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Colorist: Dave Pickett Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

A game designed to take back kids who switched teams. A parent can get his kid's team to lose, and his team to score all the goals. The game includes: Loudly cheering for one of the teams while the other barely gets some pitiful support. Bad players. Awful kicks. Inexplicable moves. Is the goal too small for you?. All kinds of annoying jokes. And goals they score against themselves will surely unleash your little one’s fury. The child will suffer the humiliation of supporting a small team. The frustration of being passed by like training cones. And the impotence of goals converted from every possible angle. Ending the battle with a historic number of goals That can change the story between a father and a son. More than a fixed match, it's a match that can't be fixed. Digital advertisement created by McCann, Argentina for TyC Sports, within the category: Gaming.

Ambient advertisement created by Conectart, Peru for Avansys, within the category: Education.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

Film advertisement created by strawberryfrog, United States for SunTrust, within the category: Finance.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for National Autistic Society, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.

Amazon Prime Video announced today that it partnered with Martin Solveig & the advertising agency HEREZIE to create a new nocturnal version of his famous video for the worldwide hit Hello, to celebrate the 10th anniversary of the song and highlight the arrival of Prime Video’s exclusive night sessions as part of the Roland-Garros tournament. For the first time in Roland-Garros’ history, matches will be played at night on the Philippe-Chatrier court, from May 31st until June 9th. These night sessions will be the best match-ups of the day, and available exclusively on Prime Video in France. Hello’s critically-acclaimed music video has been reworked for the occasion, celebrating the arrival of these unique nocturnal matches and with a surprising list. Film advertisement created by Herezie, France for Amazon Prime Video, within the category: Media.

Mendorato, the Santa Helena's golden Japanese peanut, consolidates itself as the soccer partner of the Brazilian fan. In his last campaign, Mendorato is the protagonist of the preferred consumption moment among football lovers: watch his beloved team accompanied by a good appetizer. And it scores a "Great Goal of Flavor"! Check out the film and the behind-the-scenes of this artillery production. Digital advertisement created by Alta Comunicazione, Brazil for Mendorato, within the category: Confectionery, Snacks.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

Integrated advertisement created by Yard, France for Nike, within the category: Fashion.

Film advertisement created by Stack, United Kingdom for Nivea, within the category: Health.

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